In need for a change? In need for a new website? Maybe?
worries, simply contact us for a free consultation and freely explore
websites built by Lightcast are Social Media Optimized (SMO), Search
Engine Optimized (SEO) and come fully loaded with rich media
integration through complimentary Lightcast video players, media centers
and include an easy-to-use content management system for content
Request a call-back or contact your Lightcast Account Manager for further consultation.
What makes for a good website?
a website should work for you - day and night. It should generate leads
you can turn into revenue according to your "conversion goals". A
website should be conversion optimized for your target group.
your website should appeal to your target group, which does not
automatically mean that it fits the personal taste of everyone in your
organization - not even your own. The design of your website is the bait
you are fishing with and the bait has be tasty for the fish, not
necessarily for the fisherman.
your website should be functional - both on frontend and backends. It
may require a user registration and login area with multiple levels of
permissions you can control. There are dozens of major functionalities
that are common, widely used and probably of interest to your target
- Interaction: your website needs to provide easy response mechanisms for prospects.
your website should have a clear offer and call visitors to action
which leads to the conversion goals you want to reach. This may range
from collecting user information for newsletter distribution or personal
follow up to selling a product or ask for a donation.
your website should be unique and disctinct - both in design and
content. It should distinguish you "from the crowd" of other websites
which compete in the same market.
your website should be loaded with the content your prospects are
looking for. It should add value to the reader, offer advice and make
their life simpler. It should portrait you as the "go-to" expert of your
industry, verified by the knowledge you share on your website. Due to
this rule - the utilization of on-demand and/or live-streaming media is
highly recommended and has become almost a must.
- Search Engines:
another reason for high-quality content - as search engines pick up the
content on your website while trying to evaluate how important your
website might be to searchers. Content is king. Besides content: the
code and link structure, the meta information and various other factors
matter as well. Your website needs to be search engine optimized.
- Social Media:
your website should link to your social media sites, but also allow
your visitors to engage on social media channels with a single click and
to advertise for you by sharing your content with friends and by
"liking" you publicly.
your website should be easy to navigate and easy to extend. It should
be built on an expandable foundation - in its code, its database
structure, its multi-language abilities, its content management system,
its navigation structure. Why? Simply because it can! Websites are
ever-evolving, ever-growing and morphing internet spheres, which should
be scalable to your future needs. Nothing is more nerve-wrecking than
realizing that you wasted a lot of time and money on a website you need
to dump and replace because it cannot evolve and grow the way you need
it to (or at least not at a legitimate cost). Even though your website
project may look small right now: make sure it is built in a way that it
can evolve and grow over time as your requirements and needs change.
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