Good reasons to choose a strong CDN+OVP+DEV+Marketing Partner
If you are using streaming media in order to
build your audience, extend your viewership, grow your organization
and to develop revenue streams through your growing popularity, then
you most likely need to utilize:
outlets possible (start in this order): Roku, AppleTV/iTunes,
social sites, your conversion optimized website, mobile apps,
GoogleTV and other SmartTV platforms.
- A detailed statistic service which
gives you real data on viewership and allows you to refine your
presentation and strategy.
- Well designed, custom appearance:
custom players on your websites, custom apps - all well designed in
your corporate design and branding (important for monetization - learn
from the "big guys"!)
- Follow-up and conversion mechanisms in
place: how do you convert viewers into followers, prospects and
further on into customers and supporters?
- Products/Services: what type of product
or service should your customers pay for? Which products/services can
You can summarize it in two major goals:
"viewership growth" & "monetization".
In order to cover the above requirements and to
achieve results in these areas you need at least these 3 service providers
(ideally all 4):
1. a CDN (Content
provides you with storage and high-performance VOD and
Livestream delivery, sometimes bitrate-adaptive and including
2. an OVP (Online Video
provides you with transcoding, customizable players,
archive embed tools, live-event management, media management interfaces to
control your multi-platform delivery, statistic services, payment and
subscription services, and sometimes a pretty extensive range of very
helpful and nifty tools to extend your reach and grow and monetize your
3. a Developer:
custom SmartTV and set-top-box Apps (Roku, GoogleTV, Yahoo Connected TV,
NeoTV, etc...), for your mobile apps (iOS, Android - Tablets, Smartphones)
and for your Online Media Campus and Websites.
If at all possible - also look for a good partner in this
Marketing Company (and/or Business Consultant i.a.):
to assist with
concept and consulting, to develop your social properties and marketing
channels, and to market your content and products to your viewers. You need
to have some professional (not necessarily expensive, but rather efficient)
marketing done in order to support the growth of your reach, audience and
The ideal scenario: a powerful
partner who can "pull off" everything in-house and delivers the entire
package in the most cost- and time-efficient way!
Most OVPs have CDNs of their own integrated or partner with powerful,
worldwide CDNs. The ideal scenario for you as a customer is of course to
receive as much service as possible from one single vendor. Ideally you
would find a partner who is an OVP, a CDN, a Developer (and even a
Marketing Company) all in one. Not only is it a lot easier (thus cheaper)
for the CDN and OVP provider to integrate players and archive galleries on
your websites and apps, but it is also a lot faster and simply more
efficient. Working with only a single point of contact saves time and
hassle and you can avoid the blame-shifting between multiple vendors (which
can get on your nerves after while). A package solution for all your Live,
VOD, SmartTV, mobile and web delivery needs, including web and app
development, is in most cases to the benefit of the customer - both in
terms of price, time, hassle and security.
Look for the most integrated, best equipped package solution and don't
forget to look at the vendor's heart, vision and overall business mission.
The more it falls in line with yours - the happier you will be over this