Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Aug 6, 2026

OTT Advertising Platforms: How Ad-Supported Streaming Works

OTT advertising platforms let publishers monetize streaming with ads. US CTV ad spend hits $38B in 2026. Lightcast runs ad-supported streaming at scale.

Aug 5, 2026

Multi-Platform Syndication Strategies: Distribute Once, Reach Everywhere

Audiences now expect your videos to be playable on their phones, living-room TVs, and browsers, all without hunting for them.

Aug 5, 2026

OTT Analytics: The Metrics That Predict Streaming Revenue

OTT analytics are the metrics that predict streaming revenue: churn, ARPU, engagement, and retention. Lightcast gives publishers full ownership of their data.

Aug 4, 2026

What Is SVOD? Subscription Video on Demand Explained

SVOD (subscription video on demand) is the recurring-access model behind Netflix. Lightcast lets publishers run their own branded SVOD service on one platform.

Jul 30, 2026

How to Monetize OTT Services: 5 Revenue Models That Work in 2026

Monetizing OTT services in 2026 means matching model to audience. Lightcast runs subscriptions, pay-per-view, donor access and licensing on one platform.

Jul 29, 2026

Building Community and Loyalty with Membership-Only OTT Experiences

Creating exclusive, member-focused experiences on an OTT service can transform your one-time viewers into a loyal community.

Jul 22, 2026

Choosing the Right Encoder for Professional Live Streaming on Your OTT Platform

When you've chosen the right live streaming encoder, you can produce reliable, professional broadcasts when you integrate it with your OTT media setup.

Jul 15, 2026

AI-Powered Automations: Streamlining Your OTT Workflow for Maximum Efficiency

AI automations in OTT are transforming the day-to-day reality for content teams by the way they handle repetitive technical tasks.

Jul 14, 2026

Why University TV App Projects Run Over Budget, and How to Avoid It (2026)

University TV app projects blow their budgets for predictable reasons. See why custom development overruns, and how a managed platform keeps the cost contained.

Jul 8, 2026

How to Launch Your Own Branded FAST Channel with Minimal Overhead

Are you seeing an opportunity in starting your own branded FAST channel? The good news is you can do it without a large team or big budget.

Jul 8, 2026

OTT Advertising: How Publishers Monetize Streaming with SSAI (2026)

OTT advertising works when ads do not break the viewing experience. See how server-side ad insertion lets publishers monetize streaming and keep 100% of revenue

Jul 7, 2026

OTT Solution Providers: What to Look For and How to Choose (2026)

Choosing an OTT solution provider? See the criteria that separate a full-stack platform from a stitched-together one, and how to keep control of your audience.

Jul 1, 2026

Empowering Content Creators: Tools for Managing OTT Platform Support

As a content creator, you know the demands of keeping your OTT platform supported day in and day out.

Jun 19, 2026

Church Streaming Services: How to Stream Services and Sermons Online

Church streaming services let congregations watch live services and sermons online, on any device. Here is how church streaming works and what to look for.

Jun 17, 2026

Monitoring Performance Metrics in OTT Services

Over-the-top streaming is a competitive field, making it absolutely vital to keep a close eye on how your content performs.
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