Lightcast Blog
Read everything on new technologies, new features, new products, new deals and new events:
Oct 9
2024
The Role of Blockchain in Securing OTT Content
Although blockchain technology has mostly been linked to cryptocurrencies, it has the potential to transform many other industries
Oct 2
2024
How Geotargeting Enhances OTT Advertising Effectiveness
How Geotargeting Enhances OTT Advertising Effectiveness
Sep 25
2024
Enhancing Viewer Engagement with Interactive OTT Features
OTT media platforms take TV to the next level by offering creators more features to engage their audience.
Sep 18
2024
The Importance of User Experience in OTT Platform Success
If you're looking to create your own OTT media channel, you must consider user experience in your channel's design.
Sep 11
2024
Monetizing Your OTT Content: Tips and Best Practices
Monetizing OTT media creates a stream of profit from your streaming content assets. Get started with this easy-to-follow strategy guide with six smart tips
Sep 4
2024
How Virtual Reality is Enhancing OTT Streaming
Through virtual reality, you can create a truly immersive experience for your OTT streaming audience.
Aug 28
2024
Creating High-Quality Documentary Content for OTT Platforms
Quality documentaries could be the cornerstone of your over-the-top streaming strategy. Viewers can't get enough of this fascinating genre.
Aug 21
2024
OTT Analytics: Driving Insights and Content Optimization
Over-the-top (OTT) streaming media plays over the internet directly to user devices, providing a powerful platform to market your products and services
Jul 31
2024
Adapting to Changing Viewer Preferences in OTT Streaming
As an Over-The-Top (OTT) streamer, you have an exciting opportunity to really reach people; but there are some challenges, too.
Jul 24
2024
Creating Compelling OTT Content for Global Audiences
With OTT streaming, you can reach anyone, nearly anywhere in the world. That's great,: but how do you create content that they actually want to watch?
Jul 17
2024
Revolutionizing OTT Content Distribution with Lightcast
OTT content is everywhere these days, but if you think the evolution is over, think again. Lightcast is at the cutting edge revolutionizing content distribution
Jul 3
2024
Navigating the Future of OTT: Trends and Innovations
Over-the-top (OTT) advertising can connect your business with the majority of American households.
Jun 26
2024
Monetizing OTT Content: Innovative Strategies for Content Creators
Even the most passionate creators need to pay the bills. Monetizing OTT content is essential for long-term success.
Jun 19
2024
The Intersection of OTT and Virtual Reality: A New Frontier for Content
OTT media is constantly evolving. As new technologies emerge, platforms are experimenting with ways to give users new experiences.
Jun 12
2024
Enhancing OTT User Experience with Advanced Personalization Techniques
OTT media allows for a much higher degree of personalization than traditional TV.
Jun 5
2024
OTT and E-commerce: Integrating Shopping Experiences into Streaming
Online shopping might seem far removed from OTT streaming, but there's actually lots of potential to generate revenue for your channel by integrating e-commerce
May 29
2024
Leveraging OTT Platforms for Greater Audience Reach and Impact
OTT platforms have overtaken cable and are now expanding to include more niches and content formats.
May 22
2024
The Future of OTT: Predictions and Trends for the Next Decade
OTT media continues to grow as a segment, and experts project an annual growth rate of 6.3%, with most of that growth coming from OTT advertising
May 15
2024
Crafting Effective OTT Content Strategies for Niche Audiences
Most creators that venture into OTT content dream of making it big, with millions of views on their videos and heaps of ad revenue.
May 8
2024
OTT Analytics: Gaining Insight into Viewer Preferences and Behaviors
OTT platforms collect dozens of data points with each video and advertisement that users interact with.
May 1
2024
Maximizing Engagement: Interactive Ad Features in OTT Streaming
The way we consume content is rapidly evolving, and with Over-the-Top (OTT) streaming services, viewers have grown accustomed to having control.
Apr 24
2024
The Growing Importance of OTT Services in a Post-Cable World
In a world where everyone is turning to streaming for their entertainment, OTT platforms are reshaping how content is consumed
Apr 17
2024
How to Leverage OTT Platforms for Effective Brand Storytelling
Over-The-Top (OTT) platforms offer a unique and powerful medium for brands to tell their stories.
Apr 10
2024
Exploring the Evolution of OTT Advertising: What's New in 2024?
Over-The-Top (OTT) advertising is continually evolving, with each year bringing new technologies and strategies.
Apr 3
2024
How Does the Cost of Advertising on OTT Platforms Compare to Traditional TV Advertising?
The rise of Over-the-Top (OTT) streaming services is disrupting the traditional advertising landscape, and as audiences shift their viewing habits
Mar 27
2024
Using Geolocation Targeting To Reach Local Audiences in Your OTT Ad Campaign
OTT streaming ad campaigns can help you reach thousands or even millions of content viewers.
Mar 20
2024
How Do You Ensure Brand Safety in Your OTT Ad Campaign?
Brand safety in Over-The-Top (OTT) marketing is a critical concern for advertisers.
Feb 28
2024
Building Brand Awareness and Loyalty Through OTT Ads
In the era of cord-cutting and on-demand streaming, standing out as a brand is more challenging than ever.
Feb 21
2024
What Is Addressable Advertising and How Is It Used With OTT Media?
Once reliant on traditional broadcast networks and cable subscriptions, viewers now have access to on-demand streaming content across a myriad of smart TVs.
Feb 14
2024
Creating Emotional Connection With Your OTT Ads
OTT advertising may have some unique features that set it apart from other types of advertising but one thing hasn't changed, the need to connect.
Feb 7
2024
How Do Advertisers Measure Viewer Engagement With Their OTT Ads?
OTT advertising has to be more than just reaching viewers. These days, you have to engage with them.
Jan 31
2024
How Do You Create a Sense of Urgency in Your OTT Ad?
Once your OTT platform is established, running ads becomes one of the most effective ways to monetize.
Jan 24
2024
What Are the Most Popular OTT Streaming Platforms?
OTT streaming continues to be the most popular mode of video consumption for consumers. However, the competition between various streaming platforms is fierce.
Jan 17
2024
Two Ways OTT Streaming Has Changed the Advertising Industry
The OTT meaning is "over-the-top", which is exactly how marketing is designed around OTT platforms.
Jan 10
2024
How Does Ad-Blocking Affect OTT Advertising?
OTT platforms continue to be one of the most popular ways for consumers to access video media
Dec 20
2023
Maximizing the ROI of Your OTT Ad Campaign
Streaming services are part of our daily lives, and OTT video platforms present a fertile ground for advertisers to reach targeted audiences more effectively.
Dec 13
2023
Using Social Media to Promote Your Content on OTT Streaming Platforms
Content creators using an Over-the-Top media service are constantly seeking innovative strategies to stand out in a crowded marketplace
Dec 6
2023
Frequency and Timing: Using Data to Optimize OTT Ads
Advertisers are no longer shackled by the rigid schedules of traditional broadcast television. OTT TV platforms provide a level of flexibility and precision
Nov 29
2023
8 Keys to Make Your OTT Ads Memorable and Shareable
The surge in demand for Over-The-Top (OTT) media services has opened up many advertising opportunities
Nov 22
2023
6 Challenges of Creating OTT Ads for International Audiences
Over-the-Top (OTT) media services are popular across the world, offering advertisers an unprecedented opportunity to reach international audiences.
Nov 15
2023
Creating a Sense of Personalization in Your OTT Ads
As Over-the-Top platforms continue to redefine entertainment, advertisers face the ongoing challenge of cutting through the noise coming out of the OTT box
Nov 8
2023
Creating Quality Educational Content for Viewers on OTT Streaming Platforms
The surge in Over-the-Top (OTT) media consumption presents some unique opportunities for educational content providers: and challenges.
Nov 1
2023
Using Customer Feedback To Improve OTT Advertising
In today's Over-the-Top (OTT) media services, advertising strategies are evolving rapidly.
Oct 18
2023
What Is Audience Segmentation and Why Does It Matter for OTT Streaming Platforms?
Viewers of a given TV show or movie tend to have similar characteristics. Producers and advertisers alike try to understand those similarities
Oct 11
2023
Creating Engaging and Authentic Content on OTT Streaming Platforms
OTT platforms make it possible to take any kind of content and turn it into a profitable enterprise.
Oct 4
2023
Dynamic Ad Insertion: Optimizing Audience Targeting on OTT Streaming Platforms
Over The Top media services, also known as OTT platforms, provide ample opportunities to monetize your content using OTT ads.
Sep 13
2023
Using Content Partnerships to Enhance the Relevance of Your OTT Content
Content remains king in the digital age, and in the OTT TV sector, it's even more important than for most. When you've got so many providers, all trying to...
Sep 6
2023
Building an Engaged Audience on OTT Streaming Platforms
The OTT streaming sector has boomed with countless platforms vying for the attention of viewers. Content remains king but the crown jewel is an engaged audience
Aug 30
2023
OTT: Using Emotion and Storytelling to Create Connection With Viewers
The rise of OTT video means content is plentiful, but the true challenge lies in creating lasting connections with viewers.
Aug 23
2023
Creating a Message That Resonates With Viewers in Your OTT Ads
OTT TV offers advertisers a unique avenue to connect with diverse, attentive audiences.
Aug 16
2023
8 Best Practices for Creating High-Quality Content for OTT Streaming
The landscape of entertainment has seen significant shifts with the advent of Over-the-Top (OTT) platforms
Aug 9
2023
Using Social Media to Amplify Your OTT Streaming Content
Content may be king, but visibility is the kingdom.
Aug 2
2023
What Is Dynamic Ad Insertion on OTT?
Dynamic Ad Insertion (DAI) is reshaping the way advertisers connect with viewers
Jul 26
2023
6 Challenges of Producing Content for OTT Streaming Platforms
In today's digital age, Over-the-Top (OTT) streaming platforms are powerful players in the entertainment industry.
Jul 19
2023
Optimizing OTT Content for Both Home Theaters and Mobile Devices
The Over-the-Top (OTT) streaming revolution has brought the world of entertainment into our living rooms and palms alike.
Jul 12
2023
Optimizing OTT Content for Different Ad Formats
The importance of maximizing advertising impact within an OTT lite framework cannot be understated.
Jul 5
2023
What Types of Content Work Well for OTT Streaming Platforms?
OTT (Over-The-Top) streaming platforms are redefining how content is consumed worldwide, providing viewers with unprecedented choice and flexibility
Jun 28
2023
6 Big Benefits of Advertising With OTT Streaming
The digital revolution has irrevocably changed the way we perceive, consume and engage with media.
Jun 21
2023
Creating a Sense of Urgency in Your OTT Ad
One of the most exciting recent developments in media is the emergence of Over The Top (OTT) advertising
Jun 14
2023
What Kinds of User Data Are Collected and Saved on OTT Platforms?
User data is the core of any effective streaming platform. OTT platforms like Netflix and Spotify can leverage user data to provide better service to each user
Jun 7
2023
What Is the Role of OTT Media in the Music Industry?
For music lovers, streaming services are used daily to listen to the latest hits and greatest albums alike
May 31
2023
6 Ways OTT TV Has Changed the Way Audiences Discover New Content
Over-the-top (OTT) media has revolutionized the way audiences interact with content
May 24
2023
OTT Streaming Services: The Top 6 Benefits to Advertisers
OTT streaming has affected advertising in a huge way. Today, OTT advertising offers companies the ability to reach targeted audiences in creative ways
May 17
2023
4 Ways OTT Media Is Changing the Way Sports Are Viewed
OTT media is changing the landscape of sports broadcasting. As cord-cutters are stepping away from traditional broadcasting
May 10
2023
OTT TV: 5 Advantages for Producers and Content Creators
Producers and content creators are gaining efficiency by using OTT TV for better control over their content distribution.
May 3
2023
How Is OTT Media Affecting the Advertising Industry?
OTT media has had a major impact on the advertising industry, especially when it comes to audience engagement.
Apr 26
2023
How OTT Media Offers Increased Flexibility and Consumer Choice
OTT (Over-the-Top) content offers consumers a world of increased flexibility and consumer choice.
Apr 19
2023
OTT Media: A Better Way to Watch the News
In the years since Netflix has dominated the streaming scene, cable channels and especially cable news have become less relevant
Apr 12
2023
OTT Media vs. Cable and Satellite TV: Understanding the Difference in Subscription Models
Entertainment subscription has been a hot topic among consumers for the last few years.
Apr 5
2023
How OTT Media Is Changing the Distribution of Content
Traditionally, the distribution of content such as television shows and movies was delivered through movie theaters and television broadcasts at home
Mar 29
2023
How Does OTT Differ From Traditional TV and Cable?
For many viewers, the days of cable TV are considered a bygone era. With more streaming services available than ever before
Mar 15
2023
3 Tips for Geotargeting in OTT Marketing
Geotargeting is an effective OTT marketing strategy.
Mar 8
2023
3 Keys to Getting the Best ROI From Your OTT Advertising Budget
OTT streaming services have immense marketing potential. Even major OTT platforms like Netflix are considering free ad-supported streaming TV (FAST) services.
Mar 1
2023
What Is Live Streaming News on OTT?
We commonly associate news with cable TV. Whether you prefer conservative, liberal, or neutral perspectives, there's a 24/7 news channel for you.
Feb 15
2023
What Are 'Pause Ads' in OTT TV
Over-the-top (OTT) streaming platforms have made a definite mark in the modern marketing world.
Feb 1
2023
Two Tips for Monitoring an OTT Marketing Campaign
It's no secret that ads play a big role in the future of streaming. And that's why it's so important to make sure you're able to track them
Jan 25
2023
Reach Your Ideal Audience: How to Build an OTT Marketing Strategy
Reach the right audience with an outstanding OTT marketing strategy.
Jan 18
2023
What Is Contextual Targeting in OTT?
An over-the-top media service can provide one of the best venues for business and marketing purposes.
Jan 11
2023
How Do Interstitial Ads Work in OTT?
OTT advertising is a valuable digital marketing tool for modern businesses. Interstitial ads are one type of such advertising.
Dec 14
2022
Are FAST Channels the Future of OTT?
Over-the-top or OTT video service has revolutionized how viewers access their favorite programs.
Dec 7
2022
What Is OTT Advertising and Why Is It So Effective?
Over-the-top streaming allows users to access their favorite television content via the internet instead of using the traditional satellite or cable method...
Nov 30
2022
The 3 Most Effective OTT Ad Formats for 2023
As the popularity of over-the-top streaming increases, brands of all sizes are finding that digital video advertising campaigns pack a powerful punch
Nov 23
2022
6 Types of Ads You'll Find on OTT Streaming Platforms
Brands and businesses of all sizes can benefit from advertising on over-the-top streaming platforms.
Nov 16
2022
OTT FAQs: What Are FAST Channels?
FAST is an increasingly popular tool for brands and over-the-top (OTT) platform producers that are struggling with subscription fatigue.
Nov 9
2022
How Can You Build a Successful OTT Platform?
The best content creators are adept at building large fan bases on their social media platforms, but they may not be receiving all the benefits they deserve.
Nov 2
2022
Why Amazing User Experience Is a Must for Your OTT Platform
OTT full form is Over The Top, a platform that allows viewers to access streaming and other kinds of media outside of cable and satellite TV domains.
Oct 26
2022
How to Maximize the ROI in OTT Advertising
OTT advertising can turn your content into a reliable stream of passive income.
Oct 19
2022
How Do You Monetize OTT Video?
In today's video marketplace, there are abundant opportunities to turn clicks into cash by monetizing your content and capitalizing on your audience
Oct 12
2022
VoD vs. OTT: What's the Difference?
What does VoD mean? Is it the same as OTT? Consider the OTT definition and compare it to another potentially confusing term, VoD.
Oct 5
2022
Is the OTT Market Growing in 2023?
In 2021, OTT platforms surpassed cable TV providers in total viewership in the United States. This marks the beginning of a whole new era of media distribution.
Sep 28
2022
What Can You Watch on OTT?
OTT TV is quickly taking off. However, as with any emerging technology, many people wonder what you can actually do with it.
Sep 21
2022
How Do I Get OTT Connections?
OTT is going to completely take over media distribution within the next few years, Even cable companies have taken notice of this trend.
Sep 14
2022
Are OTT Ads Skippable?
With OTT video platforms and their content continuing to take over the media landscape, many companies are looking for OTT marketing opportunities.
Sep 7
2022
4 Tips for Making Money With OTT Ads
If you're producing content, your hope is likely to turn it into a long-term source of passive income.
Aug 31
2022
How Is OTT Different From Cable?
OTT TV, short for over-the-top TV, is toppling cable TV services and quickly becoming the main method of media distribution.
Aug 22
2022
Try an OTT Platform: Get Your Content Online and On Demand
The proliferation of social media platforms means that we now have more options than ever for enjoying digital content. These platforms have received huge ...
Aug 15
2022
6 Challenges of Live Streaming News in 2022
Technology is rapidly helping the way that audiences stay informed on the news to evolve. That includes live streaming news, which provides up-to-the-minute cov
Aug 8
2022
4 Qualities You'll Find in the Most Engaging Live Videos
Even seasoned content creators can struggle with achieving and maintaining audience engagement during live videos. Trying to capture your audience's attention..
Aug 1
2022
Lightcast: Get Your Content Seen in Multiple Formats
MP4, MOV, AVI, HEVC, H.264, MKV, and the list goes on. If you aren't familiar with those abbreviations, they're file formats for video content. Dozens of ...
Jul 25
2022
Is OTT the Same as Live Streaming?
If you're starting in the world of hosting and distributing your own content, you may have heard a lot about OTT and how it's a useful tool for creating an ...
Jul 18
2022
5 Keys to Quality Live Stream and Event Streaming
Are you planning a live stream for an upcoming event or promotion? If you're a content creator, promoting a business, and looking to expand your audience, ...
Jul 11
2022
Why Your Streaming Software Matters
Live streaming content is one of the most exciting ways to connect with your audience. Transmitting your likeness in real time to your fans and followers ...
Jul 4
2022
Launch Your Own Channel on Roku with Lightcast.com
With a userbase of around 60 million, Roku is easily one of the best OTT platforms to publish your content on. It already includes popular streaming services...
Jun 27
2022
3 Signs It's Time to Upgrade Your Content Delivery Network
Whether it's for campaigns to generate brand affinity or ads to launch a new product, today's companies are under increasing pressure to deliver rich content.
Jun 20
2022
4 Apps Your Content Delivery Network Should Incorporate
A content delivery network (CDN) allows you to upload your content once and have it delivered to multiple platforms. It's easy to see how this can save you ...
May 26
2022
4 Keys to Monetizing Your Video on Demand
Creating video content can be rewarding in itself, but it can also be turned into a steady income if you have some great ideas and the right planning on your...
May 23
2022
Should You Use YouTube or Facebook Live Streaming?
Looking for a streaming platform and don't know where to start? Have you heard of YouTube? What about Facebook Live Streaming? Which one should you use to ...
May 19
2022
OTT Video Montization: Why Metadata Matters
Ever since YouTube started giving a portion of revenue to creators, the term “video monetization” has become common knowledge. Everyone knows you can make a ...
May 16
2022
Is It Better to Live Stream in SD or HD?
You're ready to roll out your live streaming event, but you're not sure about some of the specifics and options. What is live streaming, and is it better to ...
May 12
2022
Better Than YouTube Live: Go Further With Lightcast.com
Live streaming can be an incredible way to share content. But did you know that when you limit your live stream to a single platform, such as YouTube Live, ...
May 9
2022
Too Many Live Streaming Apps? Consolidate Your Content Delivery
Avoid technical problems by consolidating your content delivery
May 5
2022
Protect Your OTT Video Content With DRM
Content creators who choose an Over-The-Top (OTT) platform to stream their videos are rightfully concerned with protecting against unlawful piracy and ...
May 2
2022
Media Monitoring: The Key to Growing Your Audience
Keeping a close eye on media coverage is one of the most important aspects of managing stable audience growth for your content platform or campaign. This ...
Apr 25
2022
What Is an Online Delivery Platform?
Are you trying to find the best ways to share your content with your audience? Knowing what OTT platforms and ODPs are will help. Lightcast will also work to...
Apr 21
2022
How Can I Make My Video Content More Accessible?
Producers of creative OTT media and other video content are constantly engaged in a high-tech arms race to provide the most engaging material possible ...
Apr 18
2022
Why Cross-Platform Distribution Is the Future of Media
Technology has changed the way that we consume our media. Whereas before TV and radio were the dominant ways to reach audiences, now viewers are split ...
Apr 14
2022
4 Keys to Starting Your Own Channel
Starting your own channel is an exhilarating experience. Turning that channel into a steady revenue source, however, is a real challenge. Building a following w
Apr 11
2022
Why Is OTT So Popular Right Now?
OTT - over-the-top - is a method of distributing content without having to rely on the internet. No longer do creators have to compete with slow download...
Apr 7
2022
How to Deliver Your Content to Multiple OTT Platforms
If you sell a product, you want your wares to be in as many stores as possible. The same is true if you publish video or audio content online. Every platform...
Apr 4
2022
What Does OTT Stand for?
OTT is a great way to access content without having to subscribe to traditional cable or satellite providers. For an aspiring entrepreneur, it's also a great...
Mar 31
2022
OTT Meaning and the Top 3 OTT Trends for 2022
Without question, OTT is one of the most frequently heard phrases among media producers and consumers. This unique platform has turned content consumption ...
Mar 28
2022
4 Benefits of Using an Over the Top Media Service
Over the top, or OTT for short, is the future of media distribution. OTT platforms like YouTube, Fire TV, Apple TV or Roku, just to name a few, have already ...
Mar 24
2022
What to Look for in a Live Stream Delivery Service
Whether you're looking to stream a live event, set up 24/7 streaming, or embed your live stream on an existing platform, OTT streaming gives you the ...
Mar 21
2022
What Is an OTT TV Box?
OTT ("over-the-top") television boxes are becoming more and more popular as people cut the cord and move away from traditional cable and satellite TV...
Mar 21
2022
What is VOD? Get Your Content Online and On Demand
According to an online Nielsen survey conducted in 2019, 65% of people in 61 countries reported watching some variety of VOD programming. If you're wondering...
Mar 17
2022
Is OTT Ad-Based or Subscription-Based?
OTT video services like Roku or YouTube allow creators to publish content, reach an audience, and eventually turn a profit thanks to monetization. Platforms ...
Mar 14
2022
3 Keys to Using Social Media to Grow Your Viewership
Social media is now an essential part of reaching your audience. It's no longer a matter of if, but when. Social media can connect you to potential viewers ...
Mar 10
2022
Should You Monetize Content With SVOD, TVOD, or AVOD Over-the-Top Media Service?
Use these tips to learn the best way to monetize your content.
Mar 7
2022
How Do I Choose an OTT Platform?
OTT platforms are growing in number and popularity. If you're a content creator or are thinking about becoming one, you have an important decision to ...
Mar 4
2022
What Is OTT? 4 Ways OTT Platforms Give You Control Over Your Content Distribution
Learn to design for OTT and make your content stand out
Feb 28
2022
How to Make Money With OTT Advertising
Over the past couple of years, OTT popularity has exploded. In 2020, nearly 1.5 million subscribers cut their cable and switched to streaming media ...
Feb 24
2022
You Have a Great Idea for a Channel: How Will You Market It?
Use these tips to grow and market your new channel.
Feb 21
2022
Can You Upload Music to OTT?
OTT's first successes were with video platforms like YouTube and Netflix. It didn't take long, though, for OTT music to catch up. Today, hundreds of millions ..
Feb 17
2022
The 3 Most Important OTT Apps in 2022
The number of OTT platforms is constantly growing. As new players enter the market, it's important to keep an eye on emerging platforms to see where your ...
Feb 14
2022
Is Your Content Right for SVOD?
If you're a video content creator, there's a good chance you've at least thought about monetizing your efforts with the help of subscription video on ..
Feb 10
2022
Why You Need a Quality Live Streaming Encoder
If you're interested in live streaming events, you're going to want to get your hands on an excellent live streaming encoder. This technology will elevate ..
Feb 7
2022
What Does SVOD Stand for?
The way that audiences engage with content that resonates with them is changing. Whereas before a few major cable providers dominated what content entered ..
Feb 3
2022
How Does an OTT Player Work?
Even though OTT is well established at this point, it can seem a bit mysterious to new users. How does content from an OTT platform reach users without ..
Jan 31
2022
How Does OTT Marketing Work?
OTT marketing is a branch of content marketing. The core concept behind content marketing is that if you create content worth reading, watching, or listening ..
Jan 27
2022
How Is Metadata Used in OTT?
Metadata, or data about data, should be on your radar as a content creator. However, it's often an afterthought. Unbeknownst to many, these details can make ..
Jan 24
2022
How Video Encoding Keeps Your Content Safe
Content creators dedicate hundreds of hours to their projects. Therefore, it's natural to want to protect that investment. That's why content creators ..
Jan 20
2022
4 Questions to Ask Before Launching Your Own Channel
Starting your own video channel online is this generation's version of starting a band. Everyone has an idea for a channel and everyone thinks theirs will be ..
Jan 17
2022
4 Reasons to Release Your Content Over OTT
Over the top (OTT) media has exploded in the past decade and has now reached a point where it's the leading media distribution method. In 2021, streaming ..
Jan 13
2022
What Is the Difference Between Connected TV and OTT?
Streaming services have taken over the entertainment market in recent years. As more customers cut ties with their cable companies ..
Jan 10
2022
Making Money With Advertising on Your Video Content
Now is the best time to create your own videos and monetize that content! One way is to advertise on your video content. AVOD, or advertising-based video on ..
Jan 3
2022
What Is AVOD?
While researching the best video streaming platforms to capitalize on, you've probably come across people bemoaning or praising AVOD. If you're like most ...