Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Oct 7, 2026

Independent Creators’ Guide to Competing with Big Streaming Services

As an independent creator, you can't possibly outspend a studio on original offerings, nor will you be able to offer a household thousands of titles.

Sep 30, 2026

live-to-vod:Turn Live Streams Into On-Demand Content

Live-to-VOD turns a one-time live stream into a lasting on-demand asset automatically. Here is how it works and why it roughly doubles an event's reach

Sep 30, 2026

Podcast-to-Video: Repurposing Audio Content for Multi-Format OTT Success

An episode that already lives as a file on a phone can earn a second life on a television screen if you turn a podcast to OTT video with a solid production.

Sep 28, 2026

Streaming Monetization Models: SVOD, AVOD, TVOD, and FAST Explained

SVOD, AVOD, TVOD, and FAST are the four streaming monetization models. Here is how each earns and why the strongest strategies combine more than one.

Sep 25, 2026

What Is Connected TV (CTV)? A Guide for Content Publishers

Connected TV (CTV) is any internet-connected television, from a smart TV to a Roku or Apple TV. Here is what CTV means and why it matters for publishers.

Sep 24, 2026

What Makes Streaming Reliable? CDNs and Video Delivery Explained

Streaming reliability comes down to the CDN behind the video. Here is why streams buffer, what a content delivery network does, and what to look for.

Sep 23, 2026

Creating Linear TV Experiences on Demand with Advanced Playout Tools

You already have the video library. An OTT playout system turns it into a continuous, scheduled TV-like channel—without the hardware, staff, or complexity.

Sep 23, 2026

OTT Pay-Per-View: How PPV Streaming Works and When to Use It

OTT pay-per-view lets viewers pay once to watch a specific live event or title. Here is how PPV streaming works and when to use it instead of a subscription.

Sep 22, 2026

Enterprise Video Streaming: A Guide for Large Organizations

Enterprise video streaming delivers live and on-demand video to a large, distributed audience on one branded platform the organization controls and owns.

Sep 21, 2026

OTT vs IPTV: What Is the Difference?

OTT vs IPTV: OTT streams over the open internet to any device, while IPTV runs on a provider's managed network to a set-top box. Here is the full difference.

Sep 18, 2026

How to Build Your Own Streaming Service: A Step-by-Step Guide

Build your own streaming service by launching branded apps on a white-label OTT platform, not engineering it from scratch. Here is the step-by-step path.

Sep 17, 2026

Streaming for Trade Associations: Member Value and Non-Dues Revenue

Trade associations use streaming to turn conferences and education into year-round member value and non-dues revenue, all under the association's own brand.

Sep 16, 2026

What Is a White-Label Streaming Platform? A Guide to Branded OTT

A white-label streaming platform runs under your brand, not the vendor's, so viewers see your name and app. Lightcast has launched 12,000+ branded apps.

Sep 16, 2026

Leveraging Viewer Analytics for Smarter Content Scheduling and Acquisition

Audiences want to watch streaming content on their own terms, but what if the data from those sessions told you exactly when to schedule a title.

Sep 15, 2026

Streaming for Nonprofits: Galas, Fundraising, and Donor Engagement

Nonprofits can stream galas and mission content and fund it through donor-supported access, not a paywall. Lightcast runs live and on-demand on one CMS.
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