Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.
Jul 16, 2025
OTT platforms send video content right to viewers, and as competition in this space grows, more streamers are turning to OTT advertising
Jul 9, 2025
For OTT platforms seeking greater control over OTT monetization, pay-per-view (PPV) offers a direct method for generating income from exclusive content.
Jul 2, 2025
As OTT media platforms become more advanced, the demand for flexible and scalable revenue strategies has increased significantly.
Jun 26, 2025
As more users shift from traditional broadcast to internet-based content, OTT services have become a major method of delivering video at scale.
Jun 18, 2025
Generating consistent and scalable revenue is one of the most important goals for any OTT monetization plan.
Jun 11, 2025
The shift from traditional media to OTT media began in the early 2000s, driven by the internet's growing accessibility.
Jun 4, 2025
When you leverage an OTT platform for brand storytelling, you have a unique opportunity to connect with your audience on a deeply emotional level.
May 28, 2025
As an OTT content creator, it's important to understand how your audience curates and discovers content.
May 21, 2025
When you first launch an OTT platform, forging content partnerships can be a powerful way to make your platform stand out.
May 14, 2025
OTT platforms are an integral part of everyday life, but as technology advances, expectations increase too.
May 7, 2025
The way content is consumed has been revolutionized by OTT platforms, but in a crowded market, data is key.
Apr 30, 2025
There's fierce competition in the OTT streaming market, so it's vital to have content that stands out from the crowd.
Apr 23, 2025
The use of technology in education has allowed learning to evolve in new and exciting ways.
Apr 16, 2025
As a content creator, you may already be realizing that today's audiences expect more than just compelling content.
Apr 9, 2025
You may have noticed that Over-The-Top (OTT) platforms have greatly changed the way people watch shows, films, and other content.