Lightcast Blog

Starting your own channel is an exhilarating experience. Turning that channel into a steady revenue source, however, is a real challenge. Building a following w

OTT - over-the-top - is a method of distributing content without having to rely on the internet. No longer do creators have to compete with slow download...

If you sell a product, you want your wares to be in as many stores as possible. The same is true if you publish video or audio content online. Every platform...

OTT is a great way to access content without having to subscribe to traditional cable or satellite providers. For an aspiring entrepreneur, it's also a great...

Without question, OTT is one of the most frequently heard phrases among media producers and consumers. This unique platform has turned content consumption ...

Over the top, or OTT for short, is the future of media distribution. OTT platforms like YouTube, Fire TV, Apple TV or Roku, just to name a few, have already ...

Whether you're looking to stream a live event, set up 24/7 streaming, or embed your live stream on an existing platform, OTT streaming gives you the ...

OTT ("over-the-top") television boxes are becoming more and more popular as people cut the cord and move away from traditional cable and satellite TV...

According to an online Nielsen survey conducted in 2019, 65% of people in 61 countries reported watching some variety of VOD programming. If you're wondering...

Whether it's for campaigns to generate brand affinity or ads to launch a new product, today's companies are under increasing pressure to deliver rich content.

OTT video services like Roku or YouTube allow creators to publish content, reach an audience, and eventually turn a profit thanks to monetization. Platforms ...

Social media is now an essential part of reaching your audience. It's no longer a matter of if, but when. Social media can connect you to potential viewers ...

If you are a video content creator, and you either use or are considering the use of an over-the-top media service, you may be wondering how best to monetize...

OTT platforms are growing in number and popularity. If you're a content creator or are thinking about becoming one, you have an important decision to ...

When you make apps designed for OTT platforms, you're able to distribute your content without having to worry about things like competing VOD assets or ...

Over the past couple of years, OTT popularity has exploded. In 2020, nearly 1.5 million subscribers cut their cable and switched to streaming media ...

Starting a new channel is an exciting time. You've got passion for your new project and a content roadmap that'll ensure you've got quality material for ...

OTT's first successes were with video platforms like YouTube and Netflix. It didn't take long, though, for OTT music to catch up. Today, hundreds of millions ..

The number of OTT platforms is constantly growing. As new players enter the market, it's important to keep an eye on emerging platforms to see where your ...

If you're a video content creator, there's a good chance you've at least thought about monetizing your efforts with the help of subscription video on ..

If you're interested in live streaming events, you're going to want to get your hands on an excellent live streaming encoder. This technology will elevate ..

The way that audiences engage with content that resonates with them is changing. Whereas before a few major cable providers dominated what content entered ..

Even though OTT is well established at this point, it can seem a bit mysterious to new users. How does content from an OTT platform reach users without ..

OTT marketing is a branch of content marketing. The core concept behind content marketing is that if you create content worth reading, watching, or listening ..

Metadata, or data about data, should be on your radar as a content creator. However, it's often an afterthought. Unbeknownst to many, these details can make ..

Content creators dedicate hundreds of hours to their projects. Therefore, it's natural to want to protect that investment. That's why content creators ..

Starting your own video channel online is this generation's version of starting a band. Everyone has an idea for a channel and everyone thinks theirs will be ..

Over the top (OTT) media has exploded in the past decade and has now reached a point where it's the leading media distribution method. In 2021, streaming ..

Streaming services have taken over the entertainment market in recent years. As more customers cut ties with their cable companies ..

Now is the best time to create your own videos and monetize that content! One way is to advertise on your video content. AVOD, or advertising-based video on ..