Lightcast Blog

Read everything on new technologies, new features, new products, new deals and new events:

3 Signs It's Time to Upgrade Your Content Delivery Network

Whether it's for campaigns to generate brand affinity or ads to launch a new product, today's companies are under increasing pressure to deliver rich content.

4 Keys to Monetizing Your Video on Demand

Creating video content can be rewarding in itself, but it can also be turned into a steady income if you have some great ideas and the right planning on your...

Should You Use YouTube or Facebook Live Streaming?

Looking for a streaming platform and don't know where to start? Have you heard of YouTube? What about Facebook Live Streaming? Which one should you use to ...

OTT Video Montization: Why Metadata Matters

Ever since YouTube started giving a portion of revenue to creators, the term “video monetization” has become common knowledge. Everyone knows you can make a ...

Is It Better to Live Stream in SD or HD?

You're ready to roll out your live streaming event, but you're not sure about some of the specifics and options. What is live streaming, and is it better to ...

Better Than YouTube Live: Go Further With Lightcast.com

Live streaming can be an incredible way to share content. But did you know that when you limit your live stream to a single platform, such as YouTube Live, ...

Too Many Live Streaming Apps? Consolidate Your Content Delivery

Too many live streaming apps can lead to mistakes and technical problems that can result in your content coming out poorly, or worse, not coming out at ...

Protect Your OTT Video Content With DRM

Content creators who choose an Over-The-Top (OTT) platform to stream their videos are rightfully concerned with protecting against unlawful piracy and ...

Media Monitoring: The Key to Growing Your Audience

Keeping a close eye on media coverage is one of the most important aspects of managing stable audience growth for your content platform or campaign. This ...

Try an OTT Platform: Get Your Content Online and On Demand

The proliferation of social media platforms means that we now have more options than ever for enjoying digital content. These platforms have received huge ...

What Is an Online Delivery Platform?

Are you trying to find the best ways to share your content with your audience? Knowing what OTT platforms and ODPs are will help. Lightcast will also work to...

How Can I Make My Video Content More Accessible?

Producers of creative OTT media and other video content are constantly engaged in a high-tech arms race to provide the most engaging material possible ...

Why Cross-Platform Distribution Is the Future of Media

Technology has changed the way that we consume our media. Whereas before TV and radio were the dominant ways to reach audiences, now viewers are split ...

4 Keys to Starting Your Own Channel

Starting your own channel is an exhilarating experience. Turning that channel into a steady revenue source, however, is a real challenge. Building a following w

Why Is OTT So Popular Right Now?

OTT - over-the-top - is a method of distributing content without having to rely on the internet. No longer do creators have to compete with slow download...

How to Deliver Your Content to Multiple OTT Platforms

If you sell a product, you want your wares to be in as many stores as possible. The same is true if you publish video or audio content online. Every platform...

What Does OTT Stand for?

OTT is a great way to access content without having to subscribe to traditional cable or satellite providers. For an aspiring entrepreneur, it's also a great...

OTT Meaning and the Top 3 OTT Trends for 2022

Without question, OTT is one of the most frequently heard phrases among media producers and consumers. This unique platform has turned content consumption ...

4 Benefits of Using an Over the Top Media Service

Over the top, or OTT for short, is the future of media distribution. OTT platforms like YouTube, Fire TV, Apple TV or Roku, just to name a few, have already ...

What to Look for in a Live Stream Delivery Service

Whether you're looking to stream a live event, set up 24/7 streaming, or embed your live stream on an existing platform, OTT streaming gives you the ...

What Is an OTT TV Box?

OTT ("over-the-top") television boxes are becoming more and more popular as people cut the cord and move away from traditional cable and satellite TV...

What is VOD? Get Your Content Online and On Demand

According to an online Nielsen survey conducted in 2019, 65% of people in 61 countries reported watching some variety of VOD programming. If you're wondering...

Is OTT Ad-Based or Subscription-Based?

OTT video services like Roku or YouTube allow creators to publish content, reach an audience, and eventually turn a profit thanks to monetization. Platforms ...

3 Keys to Using Social Media to Grow Your Viewership

Social media is now an essential part of reaching your audience. It's no longer a matter of if, but when. Social media can connect you to potential viewers ...

Should You Monetize Content With SVOD, TVOD, or AVOD Over-the-Top Media Service?

If you are a video content creator, and you either use or are considering the use of an over-the-top media service, you may be wondering how best to monetize...

How Do I Choose an OTT Platform?

OTT platforms are growing in number and popularity. If you're a content creator or are thinking about becoming one, you have an important decision to ...

What Is OTT? 4 Ways OTT Platforms Give You Control Over Your Content Distribution

When you make apps designed for OTT platforms, you're able to distribute your content without having to worry about things like competing VOD assets or ...

How to Make Money With OTT Advertising

Over the past couple of years, OTT popularity has exploded. In 2020, nearly 1.5 million subscribers cut their cable and switched to streaming media ...

You Have a Great Idea for a Channel: How Will You Market It?

Starting a new channel is an exciting time. You've got passion for your new project and a content roadmap that'll ensure you've got quality material for ...

Can You Upload Music to OTT?

OTT's first successes were with video platforms like YouTube and Netflix. It didn't take long, though, for OTT music to catch up. Today, hundreds of millions ..

The 3 Most Important OTT Apps in 2022

The number of OTT platforms is constantly growing. As new players enter the market, it's important to keep an eye on emerging platforms to see where your ...

Is Your Content Right for SVOD?

If you're a video content creator, there's a good chance you've at least thought about monetizing your efforts with the help of subscription video on ..

Why You Need a Quality Live Streaming Encoder

If you're interested in live streaming events, you're going to want to get your hands on an excellent live streaming encoder. This technology will elevate ..

What Does SVOD Stand for?

The way that audiences engage with content that resonates with them is changing. Whereas before a few major cable providers dominated what content entered ..

How Does an OTT Player Work?

Even though OTT is well established at this point, it can seem a bit mysterious to new users. How does content from an OTT platform reach users without ..

How Does OTT Marketing Work?

OTT marketing is a branch of content marketing. The core concept behind content marketing is that if you create content worth reading, watching, or listening ..

How Is Metadata Used in OTT?

Metadata, or data about data, should be on your radar as a content creator. However, it's often an afterthought. Unbeknownst to many, these details can make ..

How Video Encoding Keeps Your Content Safe

Content creators dedicate hundreds of hours to their projects. Therefore, it's natural to want to protect that investment. That's why content creators ..

4 Questions to Ask Before Launching Your Own Channel

Starting your own video channel online is this generation's version of starting a band. Everyone has an idea for a channel and everyone thinks theirs will be ..

4 Reasons to Release Your Content Over OTT

Over the top (OTT) media has exploded in the past decade and has now reached a point where it's the leading media distribution method. In 2021, streaming ..

What Is the Difference Between Connected TV and OTT?

Streaming services have taken over the entertainment market in recent years. As more customers cut ties with their cable companies ..

Making Money With Advertising on Your Video Content

Now is the best time to create your own videos and monetize that content! One way is to advertise on your video content. AVOD, or advertising-based video on ..

What Is AVOD?

While researching the best video streaming platforms to capitalize on, you've probably come across people bemoaning or praising AVOD. If you're like most ...