3 Keys to Using Social Media to Grow Your Viewership

Social media is now an essential part of reaching your audience. It's no longer a matter of if, but when. Social media can connect you to potential viewers and build relationships with them, and, it can help you share your content with a wider audience and build a community of supporters who will help promote your content. Let's look at some specific ways you can use social media optimization to grow your viewership!

1. Implement a Social Media Optimization Strategy

Social media can make the difference between successful and poor viewer numbers. But that's easier said than done. Where do you start? Here's a high-level strategy on how to optimize social media to gain viewers.

First, use social networking sites to connect with your audience and build relationships. Next, share your content on social media platforms and encourage viewers to share it with their friends. Third, use these platforms to build a community of supporters. If they find your content compelling, they'll naturally share it with others! Finally, use social media to track the success of your content by creating metrics that you measure regularly.

2. Understand Which Content Works Best on Which Platform

There are so many social media platforms! Which platforms are best for growing your viewership? It depends on what type of content you're creating and who your target audience is.

For example, if you're making a comedy video, YouTube would be the best platform to share it on. If you want to reach a wider audience, then Facebook or Twitter would be better choices. Ultimately, it's up to you to decide which platforms will work best for you and your content. Just be sure to experiment and see which ones generate the most engagement.

3. Use Each Platform's Features the Right Way

Each social media platform provides different features and channels for reaching its audience. Understanding these features is key. Below are ways to leverage these features appropriately by platform.


Create a Facebook page. Post your content links on your Facebook page and ask viewers to like and share them. Also, use Facebook to create poll questions and ask viewers what type of content they want to see from you.


Tweet about your content regularly and use hashtags to get more exposure. Also, use Twitter to reply to other users and start conversations with them.


Post pictures and videos that are visually appealing, and make sure to use hashtags to get more exposure. Also, use Instagram to tell a story with your pictures and videos.


Use LinkedIn to post articles and share information about your content. Also, join groups related to your content and participate in discussions with other members.


Use Snapchat to send short videos and pictures to your followers. Also, make sure to be creative and have fun with your content.

Social media is an important tool for growing your viewership and creating a loyal base of fans. So what are you waiting for? Start using social media now! Struggling? Reach out to Lightcast now to find out how we can help you maximize your reach! We look at your heart, vision, and overall mission to develop a long-lasting relationship and strategy for your audience!