Advantages of OTT Advertising
Target customers with precision
Lifestyle and passion are the demographics of the future. Target motivated buyers according to lifestyle, immediate goals and purchase-driving passions.
No more guessing demographics based on ratings. Why bothering about old-school demographics like gender, ethnicity, age or education level when you can target anyone who is passionate about your products?
Reduce spending on TV Ad-Buys
Pay only for actual ad-views, not ad-placement. No more worries about estimated viewerships based on ratings which are based on market research.
Trust the facts and monitor the exact number of ad-viewers in real-time. Pay only for real viewers.
Monitor your viewership in real-time
Know your ad viewership! 
Retrieve real-time viewing stats, geo location, device types, channels and more.
OTT Advertising combines the powerful impact of big-screen TV commercials with the advantages of hard-fact and real-time viewership data of online advertising.
More control = more ROI
Start, stop, resume, change campaigns at any time. Manage your commercials and campaign settings in real-time through your advertiser account.
No more dependency on manual labor of networks and stations.
