Advantages of OTT Advertising
Target customers with precision
Lifestyle and passion are the demographics of the future. Target motivated buyers according to lifestyle, immediate goals and purchase-driving passions.
No more guessing demographics based on ratings. Why bothering about old-school demographics like gender, ethnicity, age or education level when you can target anyone who is passionate about your products?
Monitor your viewership in real-time
Know your ad viewership! â€¨Retrieve real-time viewing stats, geo location, device types, channels and more.
OTT Advertising combines the powerful impact of big-screen TV commercials with the advantages of hard-fact and real-time viewership data of online advertising.