How Do Advertisers Measure Viewer Engagement With Their OTT Ads?
February 7, 2024
OTT advertising has to be more than just reaching viewers. These days, you have to engage with them. Let's consider how advertisers can effectively measure and understand viewer engagement with the ads they run with their OTT (the OTT full form is over-the-top).
How Do Advertisers Measure Viewer Engagement With Their OTT Advertising?
Advanced Media Platforms for Maximum Engagement
At LightCast.com, our MEDIA CLOUD is an Online Video Platform (OVP) and Content Delivery Network (CDN) that also functions as the gateway to understanding your audience. Our user-friendly Media Management System, coupled with a high-end transcoding service, ensures that your content is delivered seamlessly across multiple platforms. This increases viewership and provides a rich bed of data for analyzing engagement.
Our Meta-CDN, with its 72 data centers, is a powerhouse of distribution, ensuring high-resolution content delivery globally. This vast network allows advertisers to track engagement across a wide demographic, understanding how different regions interact with your ads. With over 100,000 streaming servers, we ensure that your content is always available, too, so you have a consistent basis for measuring viewer engagement.
Our award-winning Multi-Platform Distribution System is the cornerstone of effective engagement measurement. By allowing instant distribution to ConnectedTV, mobile, and web platforms, we enable advertisers to reach a broader audience. Each platform offers unique engagement metrics, providing you with a comprehensive view of how viewers interact with your OTT ads.
We help advertisers understand deeper aspects of engagement, such as how long viewers watch the ad, whether they replay it, or if they interact with it, like clicking on a call-to-action. These metrics provide a clearer picture of how engaging and effective the ad is.
Media Statistics Center
The heart of measuring viewer engagement lies in our Media Statistics Center. This best-in-class video reporting tool offers an interactive and intelligent interface for advertisers to track who is watching, from where, for how long, and on which device/s.
Imagine having all your viewership data across all platforms in one place. With LightCast.com, you no longer need to juggle multiple accounts to compile comprehensive reports. Our system allows you to drill down to specific regions, device types, and platforms, providing a detailed understanding of your audience's engagement with your OTT ads.
Visualizing Global Engagement
The world-map-view in our statistics center offers an immediate overview of your global engagement. This feature is particularly useful if you're looking to understand your reach and impact in different countries. Our line chart, area chart, and pie chart views all provide visual representations of growth trends and content performance that you can tweak or jump among, so the data makes the most sense for you.
At LightCast.com, we provide advertisers with the technology and insights needed to engage their audiences effectively. From comprehensive viewership data to detailed engagement analytics, our solutions are designed to maximize your advertising impact in the OTT space. If you're ready to make the most of your OTT ads and really engage with viewers, contact us at Lightcast.com now to learn more.