Two Tips for Monitoring an OTT Marketing Campaign

It's no secret that ads play a big role in the future of streaming. And that's why it's so important to make sure you're able to track them when they're viewed by your subscribers via their OTT box. With the right tools, though, you can make sure you're getting the most out of your ad revenue. Plus, it'll help you keep your viewers happy and avoid any mistakes that could hurt their streaming experience.

Two Tips for Monitoring an OTT Marketing Campaign

Establish Your Metrics

When it comes to streaming ads, there are lots of different metrics to keep an eye on. Sure, demographic info like education level, job title, and income can be helpful, but often it's things like interests, attitudes, and purchasing behaviors that are even more important. And with streaming ads, we've now got access to all sorts of data we didn't have before with traditional TV ads.

This can include viewer engagement, buying habits, and even demographics. It's no wonder streaming ads are becoming more and more popular for brands! Hhere are a few metrics to keep in mind:

Engagement Rate

The engagement rate measures how often people interact with your ad. The higher the rate, the more relevant and valuable they find your content.

Impression Rate

The impression rate measures how often your ad is seen. A high rate means lots of people are checking it out, but it's just one metric among many.

CTR (Click-Through-Rate)

Your CTR measures how often people click on your ad. A high rate means they find it attractive and are more likely to buy what you're selling. This is obviously the rate you really want to watch, but you won't get this one without good impression and engagement rates to bring clickers in.

Monitor Everything at Once

Set up a monitoring harness. This handy tool gives you a one-stop-shop dashboard to keep an eye on all the different parts of your streaming workflow, including your ad server. With all your data connected to the harness, you and your team can easily keep an eye on everything and spot any potential issues before they become a problem.

This is especially helpful for live streams, where it's crucial to make sure ads are placed correctly so your viewers won't miss a thing. Incorporating your ad server data into your monitoring harness is a great way to simplify things for your operations team. This way, they don't need to use multiple tools to keep an eye on different aspects of your stream and spend less time trying to connect the dots.

With a clear, all-in-one view of your entire streaming workflow, it's easier to identify and fix any issues with your ads quickly, which can help boost your revenue. Lightcast's Media Monitoring System can keep everything in one place so you can access everything you need easily.

Keep an Eye On the OTT Box

If you're ready to make the most of your ads and get your revenue stream working for you, contact us at Lightcast today.