Using Social Media to Promote Your Content on OTT Streaming Platforms
December 13, 2023
Content creators using an Over-the-Top media service are constantly seeking innovative strategies to stand out in a crowded marketplace. Social media can be a powerful ally, providing a dynamic and interactive channel to promote your OTT movies and other content. Here's how you can leverage social media to enhance the visibility and appeal of your content on OTT platforms.
Using Social Media to Promote OTT Movies and Other Content
1. Create Platform-Specific Content
Social media platforms each have their unique features and audience behaviors. Instagram Stories, TikTok challenges, Facebook groups, and Twitter threads all offer varied opportunities for engagement. Even Nextdoor offers a platform.
Tailor your promotional content to fit the format that resonates best with the users of each platform. For instance, behind-the-scenes clips might garner more engagement on Instagram, while a tweet about a live Q&A with the cast could spark conversations on Twitter.
2. Engage with Teasers and Trailers
Teasers and trailers have always been pivotal in building anticipation for upcoming releases. On social media, they can become viral sensations. Share short, captivating trailers or sneak peeks of your OTT content to ignite interest. The key is to leave viewers wanting more.
3. Make Use of Hashtags
Create or tap into trending hashtags to increase the visibility of your promotional posts. When used effectively, hashtags can expose your content to a broader audience beyond your followers. They can also be used to create a sense of community among viewers, encouraging user-generated content and conversations.
4. Foster Community Engagement
Use social media to build and nurture a community around your content. Engage with viewers through comments, polls, and discussions. Create Facebook groups or Twitter chats dedicated to your content where fans can discuss episodes, theories, and characters. This not only maintains interest but can also create a loyal fan base that eagerly anticipates new releases.
5. Run Targeted Advertising Campaigns
Social media platforms offer sophisticated targeting tools for advertising. You can run targeted ad campaigns to reach specific demographics who are most likely to be interested in your content. These ads can directly link to your content on the OTT platform, providing an easy pathway for potential viewers to access your shows or movies.
6. Offer Exclusive Social Content
Reward your social media followers with exclusive content. This might include bonus scenes, interviews with creators and actors, or interactive content like quizzes and polls. Offering something unique encourages followers to engage with your social media channels and, by extension, with your main OTT content.
7. Keep the Conversation Going
Post-release, keep the conversation alive by continuing to post related content. Memes, gifs, and fan shoutouts can keep your audience engaged between seasons or releases. It's essential to maintain a connection with your viewers, as that's how you'll keep them interested in the long-term.
Use a Quality Over-the-Top Media Service
Social media is a versatile tool for promoting OTT content, and by creating engaging, platform-specific content and using targeted strategies to foster community and conversation, you can effectively drive attention and viewership to your OTT offerings. You need a good partner in this endeavor, so contact us at Lightcast now and see how you can effortlessly distribute all your media everywhere.