Creating a Sense of Urgency in Your OTT Ad

One of the most exciting recent developments in media is the emergence of Over The Top (OTT) advertising, which allows businesses to reach consumers through internet streaming platforms. Creating an effective ad for this medium requires certain strategies, and a key component is the sense of urgency. With the power of platforms like, you can take full control of your advertising with OTT, meaning you can create, manage, and expand across numerous platforms and app stores.

Creating a Sense of Urgency in Your OTT Ad

The first step in creating urgency is developing compelling content that speaks directly to the viewer's needs or desires. This is your opportunity to highlight the unique value your product or service offers. But remember, it's not enough to say your offer is excellent; you need to make it urgent.

A powerful technique for this is to present a problem your viewer may not know they have and then provide your product or service as the solution. With the variety of device platforms that supports, you can reach your target audience wherever they are and paint vivid pictures of their lives before and after your solution.

Timing Is Everything

Creating a sense of urgency also heavily relies on timing. The ad must reach viewers at the right time: when they're most likely to take action. offers full control over your OTT ads, ensuring they're delivered at the most opportune moments. This, combined with the sense of urgency your ad creates, can significantly increase the likelihood of immediate action.

Creating Scarcity: A Double-Edged Sword

Another common technique is creating a sense of scarcity or exclusivity, often in the form of limited-time offers or exclusive deals. However, it's crucial to tread carefully here. If used too often, or in situations where it's obvious there's no genuine scarcity, this technique can lead to skepticism and damage trust.

Make the Next Step Obvious

Finally, make sure the next step for viewers is obvious and easy. The more hurdles between the viewer and the action you want them to take, the less likely they are to follow through. Leveraging's versatile and user-friendly interface, you can guide your viewers through their journey seamlessly, ensuring the call-to-action is clear and compelling.

What's the OTT Meaning?

OTT stands for "Over The Top" and it refers to streaming services that deliver content over the internet, bypassing traditional cable or satellite TV platforms. When we talk about OTT advertising, we're talking about ads that are served to viewers on these platforms, either during the content they're watching, when they pause, or in between shows or movies.

Why Is Urgency Crucial in OTT Advertising?

Urgency triggers a psychological response that motivates viewers to act immediately rather than putting off the decision. This can be instrumental in turning viewers into customers, especially in an OTT environment where the next distraction is just a click away.

Advertising with OTT is a powerful tool in the digital marketing toolbox, and creating a sense of urgency is key to harnessing that power. By using the strategies and techniques we've discussed, and the unique capabilities provided by, you can elevate your OTT ads to a new level. Ready to take your advertising to the next level? Get started with today.