6 Challenges of Producing Content for OTT Streaming Platforms
July 26, 2023
In today's digital age, Over-the-Top (OTT) streaming platforms are powerful players in the entertainment industry. While these platforms provide an unprecedented opportunity for content creators, though, they also come with a unique set of challenges. To thrive on that OTT box, you need to understand these hurdles and strategize for effective content production.
6 Challenges of Producing Content for the OTT Box
Finding the Balance Between Quantity and Quality
On one hand, platforms need a steady influx of new content to retain subscribers and compete with other services. On the other hand, viewers have come to expect high-quality, engaging content.
Striking the right balance between producing a high volume of content and maintaining rigorous production standards is a constant challenge. Tools like Lightcast.com's Media Management System can aid in this regard, providing automation and streamlining workflows to help ensure that quality isn't compromised in the rush to produce more content.
Creating Universally Appealing Content
OTT platforms cater to a global audience, crossing cultural, linguistic, and regional boundaries. This global reach calls for content that can appeal to a diverse viewership. Producing content that transcends these barriers with a worldwide audience can be a complex task. Creators must weave stories that are locally nuanced yet universally relatable: a delicate dance between global appeal and local authenticity.
Navigating Regulatory and Compliance Issues
Each country comes with its own set of regulations and compliance requirements for content. What might be acceptable in one region might not pass the regulatory scrutiny in another. Thus, producing content that adheres to diverse regulations while still maintaining creative integrity is a significant challenge. Lightcast.com helps here by providing control over metadata and gallery images, aiding in customization as per regulatory requirements across regions.
Budget Constraints and High Production Costs
High-quality production comes with high costs. Budgeting effectively while ensuring top-tier production values is another hurdle content creators must cross. This challenge is intensified by the competitive nature of the OTT space, where platforms strive to outdo each other with visually stunning and technically sophisticated content. Innovations in technology and production techniques, along with judicious budget management, are necessary to navigate this challenge.
Maintaining Consistency Across Multiple Platforms
Content needs to be compatible and consistent across a variety of devices and platforms. It needs to work seamlessly on smart TVs, mobiles, tablets, and computers, all while retaining quality and functionality. Managing this cross-platform consistency is tough, but with Lightcast.com's multi-platform solutions, managing and expanding content across device platforms and app stores becomes an achievable task.
Data Management and Analysis
OTT platforms generate a wealth of viewer data. However, the challenge lies in effectively managing, analyzing, and utilizing this data to inform content strategies. Turning raw data into actionable insights is critical in producing content that aligns with viewer preferences. With Lightcast.com's advanced data management capabilities, content creators can leverage viewer data to inform their content production strategies.
Turning Challenges into Opportunities with Lightcast.com
While producing content for OTT platforms does pose numerous challenges, each challenge presents an opportunity for growth and innovation. Contact us at Lightcast.com, where we provide the tools and solutions to tackle these challenges head-on, turning them into opportunities for advancement and success.