Building a Robust OTT Content Library with Lightcast

There's fierce competition in the OTT streaming market, so it's vital to have content that stands out from the crowd. A high-quality library can help retain existing subscribers and attract new ones while steadily building your brand's reputation. Here at Lightcast, we have unparalleled success in helping broadcasters and content creators build a compelling library that's fully optimized for growth and long-term success.

Building a Robust OTT Content Library with Lightcast

Using Data to Understand User Preferences

What's right for someone else's content library may not be right for yours. This means it's essential to understand the unique viewing demands of your users and their preferences for content delivery. Knowledge of current trends, viewing behaviors, and the type of content preferred forms part of a comprehensive strategy to deliver library content that aligns with your users.

Lightcast's range of advanced analytic tools enables you to obtain actionable insights with rich data on what your users want to watch and the devices they use to access it. This allows your content to match demand and evolve with changing needs.

Simple Multi-Platform Distribution

One of the joys of OTT content is that it can be accessed from a wide range of devices and platforms. Users will expect to be able to access content in their preferred way, which means multi-platform distribution is critical. Lightcast uses a single, unified system that can support delivery across all user-preferred endpoints. This includes smart TVs, web browsers, mobile apps, and connected devices.

Maximizing Value with OTT Streaming

In direct contrast to traditional broadcasting, streaming provides access for global users without any restrictions on geographic location or time zones. To capitalize on the opportunities this offers, a content library should be agile, supporting multi-device accessibility, personalization, and a variety of formats.

Lightcast ensures maximum value through the use of tools that enable content to be distributed efficiently. This includes the ability to organize and tag content, support adaptive streaming for optimized playback quality, and provide full analytics. This allows data-driven decisions that refine content to build brand loyalty.

Continuous Improvement with Analytics

The OTT market is fast and evolving, which means your library needs to be dynamic. Using advanced analytics is an essential part of content creation, allowing you to understand what's working and what needs adjusting. The suite of advanced analytics at Lightcast ensures you can adopt a proactive approach to developing and managing your library, delivering trending content that is always in demand.

The Role of Lightcast in Developing a Content Library

Every element of content management is simplified with the end-to-end platform provided by Lightcast. Our tools include advanced analytics and metadata management, enabling monetization and multi-platform delivery. All of this provides scalability and flexibility, removing the day-to-day operational load to leave content creators free to build rich libraries without the need for complex technical knowledge.

We offer a complete range of support that's suitable for everyone, including new start-ups as well as experienced creators scaling up to meet demand. To arrange a free demo, contact us today at Lightcast.com.