New in the Media Cloud: Automate Your Metadata with AI

July 1, 2025

The Lightcast Media Cloud is becoming the world's premier AI video platform — designed to automate your workflows, lighten your team's workload, and free you up to focus on what you do best: creating and acquiring great content.

Save Hours — Let the Media Cloud's AI Metadata Creator Do the Work!

Our brand-new AI Metadata Creator takes automation to the next level. From now on, every time you upload a video or audio file, the Media Cloud's AI will:

  • Analyze your file during upload
  • Automatically generate a full transcription
  • Create closed captions in the original language
  • Compose and suggest metadata for you

The following metadata is generated automatically:

✅ Title
✅ Description
✅ Keywords
✅ Language
✅ Genre
✅ Rating

You'll find all the AI-generated suggestions under the Metadata section of each video or audio asset, accessible from your Archive or Channels (if it's already assigned to a Channel). You can easily review, edit, or replace any of the AI suggestions with your own custom metadata at any time.

Pro Tip: For any previously uploaded files, easily generate metadata for fields that were left empty. Simply open the specific video or audio item, go to the Metadata tab, and click "Generate Metadata with AI."

Review & Customize Your AI Metadata

By default, the AI Metadata Creator is enabled in your Media Cloud account. If you prefer to add metadata manually, you can turn this feature off anytime under Media Settings.

Manage Your AI Metadata Settings

We hope you're already enjoying the time saved by our AI Subtitle Generator and that this new Metadata Creator will save your team even more valuable time.

Get ready for incredible AI workflow automations! The award-winning Lightcast Media Cloud is expanding into the most advanced AI video platform yet. Exciting innovations are on the horizon!


P.S. Check out our release page for more information about our releases.