Why Should You Own Your Streaming Platform?

Is your media company building a house on leased land? Every producer invests massive time and money into content, but distribution on social media platforms means you don't own the tech, the audience, or the revenue.

Andreas Kislinger, founder and CEO of Lightcast, breaks down the critical difference between renting a social media channel and owning your entire streaming business. Lightcast provides the turnkey solution to launch your own streaming properties, including mobile, web, and TV apps, so that you own everything from A to Z: your audience data, your analytics, and 100% of your revenue.

Learn why Lightcast's Media Cloud is the future of media distribution, automating complex workflows like transcoding, metadata creation, subtitling, and multi-platform publishing, taking the engineering degrees out of the picture entirely. Stop leaving money on the table and start monetizing your content to its full potential with Lightcast's five-point monetization toolkit.

Video Breakdown:
0:00 The Ownership Problem: What it means to rent vs. own your platform.
0:33 The Leased Land Analogy: Why investing in social media distribution is like renting.
1:18 Algorithms & Revenue Split: How social media pits publishers against their own content.
2:20 The Pitfall: Suggestions that draw viewers away from your content.
2:50 Overcoming Pain Points: Competition, complexity, and cost.
3:29 Lightcast's Turnkey Solution: How the AI Media Cloud solves complexity and maximizes reach.
4:10 Automation: Taking the engineering degrees out of media distribution.
4:53 Full Monetization: The five revenue sources every streaming business should develop.
5:30 The AI Workflow: Lightcast's full automation process (transcoding, translation, publishing).

Need to Own Your Streaming Business? Talk to Lightcast
A streaming business doesn't just need a channel, it needs to own the building. Lightcast's end-to-end solution provides the automation and proprietary platforms you need to maximize reach, control your audience data, and keep 100% of your revenue. Learn more and book a free demo of the Media Cloud: https://www.lightcast.com/contact/

About Lightcast
Lightcast is the AI Media Cloud and a global leader in providing next-generation, full-stack, end-to-end solutions for media distribution and monetization. We are dedicated to providing media producers, broadcasters, and content creators with the technology to turn their content into a profitable, owned streaming business.