Learn All Of The Ways You CanMonetize Your Video Content

How to Monetize Your Streaming Content: The 3 Phases Explained In today’s video

Michael Guerity breaks down one of the biggest questions creators and organizations have about streaming. How do you actually make money from all the content you are producing? Whether you are just starting out or already building a serious audience, Michael walks through the three phases of streaming monetization and explains exactly when each one makes sense.

What you will learn:

Phase 1: Getting Started • How to earn money even with a small or niche audience • Simple methods like sponsorships, logo placements, and product placement • How Lightcast’s Media Cloud automates ad insertions and on screen branding

Phase 2: Pay Per View and Subscriptions • How pay per view works and how long viewers can access your content • Why subscriptions are one of the fastest ways to recoup platform costs • How only a few hundred subscribers can turn your channel into a real business

Phase 3: Large Scale Ad Networks • When it makes sense to integrate into ad networks • What CPMs really look like and why it takes large viewership to earn meaningful revenue • The numbers behind ad supported streaming and when it becomes profitable Michael also shares how Lightcast helps creators and organizations map out the right monetization strategy and scale their streaming presence over time. Need help building your streaming business?

Connect with Lightcast. Our team will help you evaluate your audience, plan your strategy, and choose the right path to grow revenue.