Lightcast.com Helps Independent Content Producers Find Success on OTT/ConnectedTV
September 11, 2018
Over the past decade, there’s been a sea change in the way people consume video content. Today’s viewers can download and stream multimedia on their computers, as well as on mobile apps, social media sites, and a variety of Connected TV devices, such as Roku, Fire TV, AndroidTV and Apple TV.
Thanks to the proliferation of outlets—and a steep drop in production costs—you no longer have to be a major broadcast network or media conglomerate to gain viewers. Now, even small businesses, state and county governments, and churches are using these non-cable outlets, commonly referred to as “over the top,” or OTT, to reach a whole new audience.