Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Sep 17, 2025

Utilizing AI for Content Recommendations in OTT Platforms

Running an OTT platform is tough. You're trying to curate awesome content, keep viewers hooked, and do it all without the budget of a streaming giant. Whether y

Sep 10, 2025

Creating Engaging Live Streams for OTT Audiences

Creating engaging content for OTT live streaming requires a thoughtful approach. Over-the-top platforms have transformed how viewers consume their media, and au

Sep 3, 2025

Best Practices for OTT Content Creation

OTT content creation works on platforms like streaming apps where viewers watch series, movies, and documentaries across various devices. How can you be sure yo

Aug 27, 2025

Balancing Free and Premium Content in OTT Services

OTT platforms have choices about what monetization methods to use, and both free and premium content can attract users and earn revenue. Balancing the options k

Aug 20, 2025

Analyzing Viewer Data to Improve OTT Monetization Strategies

Looking to monetize your streaming? OTT analytics are a great tool for doing this. By analyzing your viewer data well, you'll have all the information you need

Aug 13, 2025

Targeted Advertising: Reaching the Right Audience on OTT Platforms

OTT advertising offers new and innovative ways to get your audience engaged, and with targeted advertising, it's easier than ever to reach the right audience.

Aug 6, 2025

Dynamic Ad Insertion: Enhancing Viewer Experience in OTT

Over-the-top (OTT) streaming platforms usually rely on ads to generate revenue, but optimizing OTT advertising keeps viewers happy while maximizing your earning

Jul 30, 2025

Optimizing Ad Placements in OTT Streaming

Over-the-top (OTT) streaming platforms usually rely on ads to generate revenue, but optimizing OTT advertising keeps viewers happy while maximizing your earning

Jul 23, 2025

Effective Audience Segmentation for OTT Marketing

OTT platforms have changed how we watch shows and movies; but that's not all they're changing.

Jul 16, 2025

Leveraging Ad-Supported Models for OTT Growth

OTT platforms send video content right to viewers, and as competition in this space grows, more streamers are turning to OTT advertising

Jul 9, 2025

Implementing Pay-Per-View: A Guide for OTT Services

For OTT platforms seeking greater control over OTT monetization, pay-per-view (PPV) offers a direct method for generating income from exclusive content.

Jul 2, 2025

The Rise of Hybrid Monetization Models in OTT Platforms

As OTT media platforms become more advanced, the demand for flexible and scalable revenue strategies has increased significantly.

Jun 26, 2025

Understanding Subscription Models in OTT Platforms

As more users shift from traditional broadcast to internet-based content, OTT services have become a major method of delivering video at scale.

Jun 18, 2025

Maximizing Revenue: Effective Strategies for OTT Monetization

Generating consistent and scalable revenue is one of the most important goals for any OTT monetization plan.

Jun 11, 2025

OTT vs. Traditional Media: Understanding the Shift

The shift from traditional media to OTT media began in the early 2000s, driven by the internet's growing accessibility.

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