Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Jan 29, 2025

Innovative OTT Strategies for Niche Content Creators

You may have an incredible idea that caters to a smaller audience with specific interests, but how do you distribute that kind of niche content

Jan 22, 2025

Personalizing OTT Ads for Maximum Viewer Engagement

OTT platforms deliver streaming media directly over the internet

Jan 8, 2025

How Lightcast Is Innovating the OTT Landscape

If you're in OTT media, you want to build and expand your audience, enhance viewer engagement, and generate revenue.

Dec 18, 2024

Optimizing OTT Ads for Cross-Device Compatibility

OTT media has really changed everything about the way we enjoy content, but this is not a one-and-done situation.

Dec 11, 2024

OTT Platforms and the Future of Sports Broadcasting

It's no secret that sports fans are consuming their favorite sport in new ways that don't involve traditional broadcasting.

Dec 4, 2024

The Rise of Ad-Supported OTT Models

Over-the-top platforms at first promised a big change from traditional cable and satellite television models and were dominated by subscription-based models

Nov 27, 2024

The Role of OTT in Crisis Communication and Public Safety

Traditionally, public safety announcements and emergency communications have always relied heavily on conventional media outlets, like television, radio

Nov 20, 2024

The Impact of 5G on the Future of OTT Streaming

The Internet just keeps developing, and 5G is almost ubiquitous. How is this going to change the future of OTT streaming?

Nov 13, 2024

Exploring the Role of AI in OTT Platform Personalization

Over-The-Top (OTT) media has already revolutionized the way audiences consume content, shifting from traditional broadcast schedules to on-demand viewing.

Nov 6, 2024

Maximizing OTT Ad Revenue through Targeted Campaigns

OTT advertising is one of the best marketing strategies your company can employ.

Oct 30, 2024

The Benefits of Cloud-Based OTT Solutions

Growing your OTT audience is the key to success with online video. Nevertheless, the OTT video market is quite competitive.

Oct 23, 2024

The Role of Social Media in Promoting OTT Content

Social media platforms synergize beautifully with OTT content. If you're looking to expand your OTT audience, social media is one of the most powerful tools

Oct 9, 2024

The Role of Blockchain in Securing OTT Content

Although blockchain technology has mostly been linked to cryptocurrencies, it has the potential to transform many other industries

Oct 2, 2024

How Geotargeting Enhances OTT Advertising Effectiveness

How Geotargeting Enhances OTT Advertising Effectiveness

Sep 25, 2024

Enhancing Viewer Engagement with Interactive OTT Features

OTT media platforms take TV to the next level by offering creators more features to engage their audience.
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