Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Aug 25, 2026

OTT for Broadcasters: How to Go Direct-to-Viewer

Streaming just passed cable, now 47% of TV viewing. Broadcasters go direct-to-viewer with their own OTT app. Lightcast runs live and on-demand on one CMS.

Aug 21, 2026

Streaming Fall Performances: A Guide for Performing Arts Organizations

A theater seats what it seats. Streaming sells the same performance to the world. Lightcast runs ticketed live and on-demand arts streaming on one CMS.

Aug 19, 2026

Low-Latency Streaming: Best Practices for Real-Time Events and Gaming

Delivering real-time events like sports or concerts and interactive gaming sessions comes with a lot of pressure for good delivery speed.

Aug 19, 2026

Streaming for Churches: Fall Programming and Donor-Supported Access

Churches stream to reach every member and fund it through donor-supported access, not a paywall. Lightcast runs live and on-demand faith content on one CMS.

Aug 18, 2026

Roku TV App Development: How to Launch a Branded Channel

Roku TV app development has two paths: build with the SDK, or launch on a platform. Roku has 100M+ households. Lightcast ships branded Roku apps fast.

Aug 17, 2026

Streaming for Universities: A Guide to Fall Semester Lectures and Events

Fall semester runs on video. Stream lectures, athletics, and events on your own branded platform and keep the data. Lightcast runs campus video on one CMS.

Aug 14, 2026

How to Broadcast Live Events Reliably: A Technical Checklist

Live viewers start leaving after two seconds of delay. This checklist keeps your live event reliable at scale. Lightcast streams across 70,000+ CDN nodes.

Aug 13, 2026

Kaltura Alternatives: Choosing a Platform for Branded OTT

Kaltura fits education and internal video. If you need a branded, monetized OTT service, Lightcast is built for it. A fair look at when to switch platforms.

Aug 12, 2026

The Power of Scheduler-Playout Systems for 24/7 Linear OTT Channels

If you want a continuous broadcast that runs without any need for constant manual intervention, scheduler-playout systems give you the structure to deliver it.

Aug 12, 2026

Streaming for Independent Sports Leagues: How to Own Your Broadcast

Independent sports leagues can stream every game direct to fans and keep the revenue. Lightcast runs live league streaming on one CMS across every device.

Aug 11, 2026

How to Stream Your Fall Sports Season on Your Own Platform

Sports is shifting to streaming. This fall, stream your season on your own platform and own the audience and revenue. Lightcast runs live sports on one CMS.

Aug 10, 2026

Live PPV Streams: How to Run Pay-Per-View for Live Events

Live PPV streams let you charge per view for live events. The PPV market hits $2.2B in 2026. Lightcast runs pay-per-view live and on-demand on one platform.

Aug 6, 2026

OTT Advertising Platforms: How Ad-Supported Streaming Works

OTT advertising platforms let publishers monetize streaming with ads. US CTV ad spend hits $38B in 2026. Lightcast runs ad-supported streaming at scale.

Aug 5, 2026

Multi-Platform Syndication Strategies: Distribute Once, Reach Everywhere

Audiences now expect your videos to be playable on their phones, living-room TVs, and browsers, all without hunting for them.

Aug 5, 2026

OTT Analytics: The Metrics That Predict Streaming Revenue

OTT analytics are the metrics that predict streaming revenue: churn, ARPU, engagement, and retention. Lightcast gives publishers full ownership of their data.
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