Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Oct 19, 2026

Live Streaming Encoders: How to Choose the Right One

A live streaming encoder compresses your camera feed so it can stream online. Here is how to choose the right hardware or software encoder for OTT.

Oct 16, 2026

How Does OTT Work? A Guide to Over-the-Top Streaming

OTT works by encoding video, delivering it over the internet via a CDN, and playing it in apps on any device. Here is how over-the-top streaming works.

Oct 14, 2026

Direct-to-Fan Streaming: Why Sports Organizations Launch Their Own Platforms

Direct-to-fan streaming lets sports organizations deliver games through their own branded platform and own the fan relationship. Here is why and how.

Oct 14, 2026

How to Launch a Samsung TV App on Your OTT Platform

You can get your video onto living room sets if you build a Samsung TV app and run it from a working OTT platform.

Oct 13, 2026

OTT Marketing: How to Grow a Streaming Audience

OTT marketing is two jobs: acquiring viewers through owned channels and retaining them. Here is how to grow a streaming audience and why retention wins.

Oct 12, 2026

OTT DRM and Content Protection: How to Secure Your Streaming Content

RM protects OTT content by encrypting video so only authorized viewers can watch. Here is how OTT content protection works and what to look for.

Oct 8, 2026

How Is AI Used in OTT Streaming?

AI in OTT powers content discovery, captioning, dubbing, ads, and analytics. Here is how AI is used in streaming and why owning your data makes it work.

Oct 7, 2026

Independent Creators’ Guide to Competing with Big Streaming Services

As an independent creator, you can't possibly outspend a studio on original offerings, nor will you be able to offer a household thousands of titles.

Sep 30, 2026

live-to-vod:Turn Live Streams Into On-Demand Content

Live-to-VOD turns a one-time live stream into a lasting on-demand asset automatically. Here is how it works and why it roughly doubles an event's reach

Sep 30, 2026

Podcast-to-Video: Repurposing Audio Content for Multi-Format OTT Success

An episode that already lives as a file on a phone can earn a second life on a television screen if you turn a podcast to OTT video with a solid production.

Sep 28, 2026

Streaming Monetization Models: SVOD, AVOD, TVOD, and FAST Explained

SVOD, AVOD, TVOD, and FAST are the four streaming monetization models. Here is how each earns and why the strongest strategies combine more than one.

Sep 25, 2026

What Is Connected TV (CTV)? A Guide for Content Publishers

Connected TV (CTV) is any internet-connected television, from a smart TV to a Roku or Apple TV. Here is what CTV means and why it matters for publishers.

Sep 24, 2026

What Makes Streaming Reliable? CDNs and Video Delivery Explained

Streaming reliability comes down to the CDN behind the video. Here is why streams buffer, what a content delivery network does, and what to look for.

Sep 23, 2026

Creating Linear TV Experiences on Demand with Advanced Playout Tools

You already have the video library. An OTT playout system turns it into a continuous, scheduled TV-like channel—without the hardware, staff, or complexity.

Sep 23, 2026

OTT Pay-Per-View: How PPV Streaming Works and When to Use It

OTT pay-per-view lets viewers pay once to watch a specific live event or title. Here is how PPV streaming works and when to use it instead of a subscription.
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