Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Aug 27, 2025

Balancing Free and Premium Content in OTT Services

OTT platforms have choices about what monetization methods to use, and both free and premium content can attract users and earn revenue. Balancing the options k

Aug 20, 2025

Analyzing Viewer Data to Improve OTT Monetization Strategies

Looking to monetize your streaming? OTT analytics are a great tool for doing this. By analyzing your viewer data well, you'll have all the information you need

Aug 13, 2025

Targeted Advertising: Reaching the Right Audience on OTT Platforms

OTT advertising offers new and innovative ways to get your audience engaged, and with targeted advertising, it's easier than ever to reach the right audience.

Aug 6, 2025

Dynamic Ad Insertion: Enhancing Viewer Experience in OTT

Over-the-top (OTT) streaming platforms usually rely on ads to generate revenue, but optimizing OTT advertising keeps viewers happy while maximizing your earning

Jul 30, 2025

Optimizing Ad Placements in OTT Streaming

Over-the-top (OTT) streaming platforms usually rely on ads to generate revenue, but optimizing OTT advertising keeps viewers happy while maximizing your earning

Jul 23, 2025

Effective Audience Segmentation for OTT Marketing

OTT platforms have changed how we watch shows and movies; but that's not all they're changing.

Jul 16, 2025

Leveraging Ad-Supported Models for OTT Growth

OTT platforms send video content right to viewers, and as competition in this space grows, more streamers are turning to OTT advertising

Jul 9, 2025

Implementing Pay-Per-View: A Guide for OTT Services

For OTT platforms seeking greater control over OTT monetization, pay-per-view (PPV) offers a direct method for generating income from exclusive content.

Jul 2, 2025

The Rise of Hybrid Monetization Models in OTT Platforms

As OTT media platforms become more advanced, the demand for flexible and scalable revenue strategies has increased significantly.

Jun 26, 2025

Understanding Subscription Models in OTT Platforms

As more users shift from traditional broadcast to internet-based content, OTT services have become a major method of delivering video at scale.

Jun 18, 2025

Maximizing Revenue: Effective Strategies for OTT Monetization

Generating consistent and scalable revenue is one of the most important goals for any OTT monetization plan.

Jun 11, 2025

OTT vs. Traditional Media: Understanding the Shift

The shift from traditional media to OTT media began in the early 2000s, driven by the internet's growing accessibility.

Jun 4, 2025

Effective Brand Storytelling through OTT Platforms

When you leverage an OTT platform for brand storytelling, you have a unique opportunity to connect with your audience on a deeply emotional level.

May 28, 2025

The Evolution of OTT Content Curation and Discovery

As an OTT content creator, it's important to understand how your audience curates and discovers content.

May 21, 2025

Content Partnerships: Boosting Your OTT Platform’s Appeal

When you first launch an OTT platform, forging content partnerships can be a powerful way to make your platform stand out.
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