Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Nov 6, 2026

Built to Stay On: How Lightcast Keeps Your Streams Online

From November 2025 to October 2026, the Lightcast Media Cloud had 0.8 hours of downtime: 48 minutes in total, or 99.99% uptime, the by far highest uptime in...

Nov 6, 2026

Streaming Protocols Explained: HLS, DASH, RTMP, SRT, and WebRTC

Streaming protocols move video from camera to viewer. Here is how HLS, DASH, RTMP, SRT, and WebRTC work, and which to use for ingest versus delivery.

Nov 5, 2026

How to Switch Streaming Platforms: An OTT Migration Guide

Switching streaming platforms means moving your content, apps, and audience without losing them. Here is how to plan an OTT migration and avoid the pitfalls.

Nov 4, 2026

When YouTube Live Is Not Enough, Should You Move to an OTT Platform?

If YouTube Live’s revenue rules, brand limits, and audience tools fall short, a well-planned move to OTT offers more control and opportunities.

Nov 4, 2026

What Is Adaptive Bitrate Streaming (ABR)?

Adaptive bitrate streaming (ABR) delivers video at the best quality a viewer’s connection can handle, adjusting in real time. Here is how ABR works and why.

Nov 4, 2026

What Is a White-Label Streaming Platform?

A white-label streaming platform lets you run a fully branded streaming service on proven infrastructure. Here is what it is and how it differs from the rest.

Nov 2, 2026

Low-Latency Live Streaming: What It Is and When It Matters

Low-latency live streaming cuts the delay between a live moment and what viewers see. Here is what it is, when it matters, and how to reduce streaming lag.

Oct 29, 2026

Global Streaming: How to Reach International Audiences

Streaming reaches a global audience instantly, so language, not geography, is the real barrier. Here is how AI dubbing and subtitles help you go worldwide.

Oct 28, 2026

What Metadata Should You Add So Shows Get Found on OTT Streaming?

Your shows will never be found if you don't attach a clear record to each title you offer.

Oct 28, 2026

Why Sports Organizations Need Their Own Streaming Platform Even With a Broadcast Deal

Sports teams can own a streaming platform even with a broadcast deal, using it for interviews, documentaries, and behind-the-scenes content fans want.

Oct 27, 2026

Virtual Event Streaming and Webcasting: A Guide for Organizations

Virtual event streaming and webcasting bring conferences, town halls, and launches to an online audience. Here is how to stream a virtual or hybrid event.

Oct 26, 2026

What Is an OTT Box? Streaming Devices Explained

An OTT box is a streaming device like Roku, Fire TV, or Apple TV that connects a TV to the internet. Here is how OTT devices work and which to know.

Oct 21, 2026

OTT Commerce: How Shoppable Video Turns Streaming Into a Storefront

OTT commerce, or shoppable video, lets viewers buy, donate, or sign up from what they watch. Here is how shoppable streaming works and why it is growing.

Oct 21, 2026

Fire TV Search and Store Placement for Channels on an OTT Platform

When you put a channel on Fire TV, search results and store rows are what's going to decide whether anyone finds it.

Oct 20, 2026

Streaming Captions and Accessibility: Why Subtitles Matter

Half of Americans watch with subtitles on, so captions are now an engagement tool, not just accessibility. Here is why they matter and how to add them.
1
234
...
25