Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Sep 23, 2026

Creating Linear TV Experiences on Demand with Advanced Playout Tools

You already have the video library. An OTT playout system turns it into a continuous, scheduled TV-like channel—without the hardware, staff, or complexity.

Sep 22, 2026

Enterprise Video Streaming: A Guide for Large Organizations

Enterprise video streaming delivers live and on-demand video to a large, distributed audience on one branded platform the organization controls and owns.

Sep 21, 2026

OTT vs IPTV: What Is the Difference?

OTT vs IPTV: OTT streams over the open internet to any device, while IPTV runs on a provider's managed network to a set-top box. Here is the full difference.

Sep 18, 2026

How to Build Your Own Streaming Service: A Step-by-Step Guide

Build your own streaming service by launching branded apps on a white-label OTT platform, not engineering it from scratch. Here is the step-by-step path.

Sep 17, 2026

Streaming for Trade Associations: Member Value and Non-Dues Revenue

Trade associations use streaming to turn conferences and education into year-round member value and non-dues revenue, all under the association's own brand.

Sep 16, 2026

What Is a White-Label Streaming Platform? A Guide to Branded OTT

A white-label streaming platform runs under your brand, not the vendor's, so viewers see your name and app. Lightcast has launched 12,000+ branded apps.

Sep 16, 2026

Leveraging Viewer Analytics for Smarter Content Scheduling and Acquisition

Audiences want to watch streaming content on their own terms, but what if the data from those sessions told you exactly when to schedule a title.

Sep 15, 2026

Streaming for Nonprofits: Galas, Fundraising, and Donor Engagement

Nonprofits can stream galas and mission content and fund it through donor-supported access, not a paywall. Lightcast runs live and on-demand on one CMS.

Sep 14, 2026

Streaming Public Meetings: A 2026 Guide for Local Government

Local governments must stream public meetings for transparency, access, and the record. Lightcast delivers live meetings and searchable archives on one CMS.

Sep 9, 2026

Hybrid Bundling Models: Partnering with Other Services to Grow Your OTT Audience

Hybrid OTT monetization gives you flexible ways to reach more viewers by combining your content with partner offerings.

Sep 9, 2026

What Is a FAST Channel? How to Launch Free Ad-Supported Streaming TV

A FAST channel is free, ad-supported, scheduled streaming TV. Learn how to launch one from a library you already have. Lightcast runs FAST channels on one CMS.

Sep 3, 2026

Streaming for Fitness and Wellness Brands: Building a Subscription Video Business

Virtual fitness is a $38B market. Turn your classes into an owned subscription video business, on-demand plus live. Lightcast runs it on one CMS, every device.

Sep 2, 2026

From Idea to App: A Practical Timeline for Launching Custom TV and Mobile Apps

Turning an idea into a live TV and mobile app takes some careful work. Custom OTT app development is the start of reaching viewers on every screen.

Aug 27, 2026

OTT Content Management: Running Live and On-Demand From One CMS

OTT content management keeps live and on-demand consistent across every device. One CMS beats stitched-together tools. Lightcast runs it all from one system.

Aug 26, 2026

Fire TV App Development: Getting Your Content on Amazon's Streaming Platform

Fire TV app development puts your content on Amazon's 200M+ devices, the half of the living room Roku does not hold. Lightcast ships every device in one build.
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