Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

May 10, 2023

OTT TV: 5 Advantages for Producers and Content Creators

Producers and content creators are gaining efficiency by using OTT TV for better control over their content distribution.

May 3, 2023

How Is OTT Media Affecting the Advertising Industry?

OTT media has had a major impact on the advertising industry, especially when it comes to audience engagement.

Apr 26, 2023

How OTT Media Offers Increased Flexibility and Consumer Choice

OTT (Over-the-Top) content offers consumers a world of increased flexibility and consumer choice.

Apr 19, 2023

OTT Media: A Better Way to Watch the News

In the years since Netflix has dominated the streaming scene, cable channels and especially cable news have become less relevant

Apr 12, 2023

OTT Media vs. Cable and Satellite TV: Understanding the Difference in Subscription Models

Entertainment subscription has been a hot topic among consumers for the last few years.

Apr 5, 2023

How OTT Media Is Changing the Distribution of Content

Traditionally, the distribution of content such as television shows and movies was delivered through movie theaters and television broadcasts at home

Mar 29, 2023

How Does OTT Differ From Traditional TV and Cable?

For many viewers, the days of cable TV are considered a bygone era. With more streaming services available than ever before

Mar 15, 2023

3 Tips for Geotargeting in OTT Marketing

Geotargeting is an effective OTT marketing strategy.

Mar 8, 2023

3 Keys to Getting the Best ROI From Your OTT Advertising Budget

OTT streaming services have immense marketing potential. Even major OTT platforms like Netflix are considering free ad-supported streaming TV (FAST) services.

Mar 1, 2023

What Is Live Streaming News on OTT?

We commonly associate news with cable TV. Whether you prefer conservative, liberal, or neutral perspectives, there's a 24/7 news channel for you.

Feb 15, 2023

What Are 'Pause Ads' in OTT TV

Over-the-top (OTT) streaming platforms have made a definite mark in the modern marketing world.

Feb 1, 2023

Two Tips for Monitoring an OTT Marketing Campaign

It's no secret that ads play a big role in the future of streaming. And that's why it's so important to make sure you're able to track them

Jan 25, 2023

Reach Your Ideal Audience: How to Build an OTT Marketing Strategy

Reach the right audience with an outstanding OTT marketing strategy.

Jan 18, 2023

What Is Contextual Targeting in OTT?

An over-the-top media service can provide one of the best venues for business and marketing purposes.

Jan 11, 2023

How Do Interstitial Ads Work in OTT?

OTT advertising is a valuable digital marketing tool for modern businesses. Interstitial ads are one type of such advertising.
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