Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Feb 3, 2022

How Does an OTT Player Work?

Even though OTT is well established at this point, it can seem a bit mysterious to new users. How does content from an OTT platform reach users without ..

Jan 31, 2022

How Does OTT Marketing Work?

OTT marketing is a branch of content marketing. The core concept behind content marketing is that if you create content worth reading, watching, or listening ..

Jan 27, 2022

How Is Metadata Used in OTT?

Metadata, or data about data, should be on your radar as a content creator. However, it's often an afterthought. Unbeknownst to many, these details can make ..

Jan 24, 2022

How Video Encoding Keeps Your Content Safe

Content creators dedicate hundreds of hours to their projects. Therefore, it's natural to want to protect that investment. That's why content creators ..

Jan 20, 2022

4 Questions to Ask Before Launching Your Own Channel

Starting your own video channel online is this generation's version of starting a band. Everyone has an idea for a channel and everyone thinks theirs will be ..

Jan 17, 2022

4 Reasons to Release Your Content Over OTT

Over the top (OTT) media has exploded in the past decade and has now reached a point where it's the leading media distribution method. In 2021, streaming ..

Jan 13, 2022

What Is the Difference Between Connected TV and OTT?

Streaming services have taken over the entertainment market in recent years. As more customers cut ties with their cable companies ..

Jan 10, 2022

Making Money With Advertising on Your Video Content

Now is the best time to create your own videos and monetize that content! One way is to advertise on your video content. AVOD, or advertising-based video on ..

Jan 3, 2022

What Is AVOD?

While researching the best video streaming platforms to capitalize on, you've probably come across people bemoaning or praising AVOD. If you're like most ...
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