Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Apr 18, 2022

Why Cross-Platform Distribution Is the Future of Media

Technology has changed the way that we consume our media. Whereas before TV and radio were the dominant ways to reach audiences, now viewers are split ...

Apr 14, 2022

4 Keys to Starting Your Own Channel

Starting your own channel is an exhilarating experience. Turning that channel into a steady revenue source, however, is a real challenge. Building a following w

Apr 11, 2022

Why Is OTT So Popular Right Now?

OTT - over-the-top - is a method of distributing content without having to rely on the internet. No longer do creators have to compete with slow download...

Apr 7, 2022

How to Deliver Your Content to Multiple OTT Platforms

If you sell a product, you want your wares to be in as many stores as possible. The same is true if you publish video or audio content online. Every platform...

Apr 4, 2022

What Does OTT Stand for?

OTT is a great way to access content without having to subscribe to traditional cable or satellite providers. For an aspiring entrepreneur, it's also a great...

Mar 31, 2022

OTT Meaning and the Top 3 OTT Trends for 2022

Without question, OTT is one of the most frequently heard phrases among media producers and consumers. This unique platform has turned content consumption ...

Mar 28, 2022

4 Benefits of Using an Over the Top Media Service

Over the top, or OTT for short, is the future of media distribution. OTT platforms like YouTube, Fire TV, Apple TV or Roku, just to name a few, have already ...

Mar 24, 2022

What to Look for in a Live Stream Delivery Service

Whether you're looking to stream a live event, set up 24/7 streaming, or embed your live stream on an existing platform, OTT streaming gives you the ...

Mar 21, 2022

What Is an OTT TV Box?

OTT ("over-the-top") television boxes are becoming more and more popular as people cut the cord and move away from traditional cable and satellite TV...

Mar 21, 2022

What is VOD? Get Your Content Online and On Demand

According to an online Nielsen survey conducted in 2019, 65% of people in 61 countries reported watching some variety of VOD programming. If you're wondering...

Mar 17, 2022

Is OTT Ad-Based or Subscription-Based?

OTT video services like Roku or YouTube allow creators to publish content, reach an audience, and eventually turn a profit thanks to monetization. Platforms ...

Mar 14, 2022

3 Keys to Using Social Media to Grow Your Viewership

Social media is now an essential part of reaching your audience. It's no longer a matter of if, but when. Social media can connect you to potential viewers ...

Mar 10, 2022

Should You Monetize Content With SVOD, TVOD, or AVOD Over-the-Top Media Service?

Use these tips to learn the best way to monetize your content.

Mar 7, 2022

How Do I Choose an OTT Platform?

OTT platforms are growing in number and popularity. If you're a content creator or are thinking about becoming one, you have an important decision to ...

Mar 4, 2022

What Is OTT? 4 Ways OTT Platforms Give You Control Over Your Content Distribution

Learn to design for OTT and make your content stand out
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