Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Apr 26, 2023

How OTT Media Offers Increased Flexibility and Consumer Choice

OTT (Over-the-Top) content offers consumers a world of increased flexibility and consumer choice.

Apr 19, 2023

OTT Media: A Better Way to Watch the News

In the years since Netflix has dominated the streaming scene, cable channels and especially cable news have become less relevant

Apr 12, 2023

OTT Media vs. Cable and Satellite TV: Understanding the Difference in Subscription Models

Entertainment subscription has been a hot topic among consumers for the last few years.

Apr 5, 2023

How OTT Media Is Changing the Distribution of Content

Traditionally, the distribution of content such as television shows and movies was delivered through movie theaters and television broadcasts at home

Mar 29, 2023

How Does OTT Differ From Traditional TV and Cable?

For many viewers, the days of cable TV are considered a bygone era. With more streaming services available than ever before

Mar 15, 2023

3 Tips for Geotargeting in OTT Marketing

Geotargeting is an effective OTT marketing strategy.

Mar 8, 2023

3 Keys to Getting the Best ROI From Your OTT Advertising Budget

OTT streaming services have immense marketing potential. Even major OTT platforms like Netflix are considering free ad-supported streaming TV (FAST) services.

Mar 1, 2023

What Is Live Streaming News on OTT?

We commonly associate news with cable TV. Whether you prefer conservative, liberal, or neutral perspectives, there's a 24/7 news channel for you.

Feb 15, 2023

What Are 'Pause Ads' in OTT TV

Over-the-top (OTT) streaming platforms have made a definite mark in the modern marketing world.

Feb 1, 2023

Two Tips for Monitoring an OTT Marketing Campaign

It's no secret that ads play a big role in the future of streaming. And that's why it's so important to make sure you're able to track them

Jan 25, 2023

Reach Your Ideal Audience: How to Build an OTT Marketing Strategy

Reach the right audience with an outstanding OTT marketing strategy.

Jan 18, 2023

What Is Contextual Targeting in OTT?

An over-the-top media service can provide one of the best venues for business and marketing purposes.

Jan 11, 2023

How Do Interstitial Ads Work in OTT?

OTT advertising is a valuable digital marketing tool for modern businesses. Interstitial ads are one type of such advertising.

Dec 14, 2022

Are FAST Channels the Future of OTT?

Over-the-top or OTT video service has revolutionized how viewers access their favorite programs.

Dec 7, 2022

What Is OTT Advertising and Why Is It So Effective?

Over-the-top streaming allows users to access their favorite television content via the internet instead of using the traditional satellite or cable method...

1

...