Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Oct 5, 2022

Is the OTT Market Growing in 2023?

In 2021, OTT platforms surpassed cable TV providers in total viewership in the United States. This marks the beginning of a whole new era of media distribution.

Sep 28, 2022

What Can You Watch on OTT?

OTT TV is quickly taking off. However, as with any emerging technology, many people wonder what you can actually do with it.

Sep 21, 2022

How Do I Get OTT Connections?

OTT is going to completely take over media distribution within the next few years, Even cable companies have taken notice of this trend.

Sep 14, 2022

Are OTT Ads Skippable?

With OTT video platforms and their content continuing to take over the media landscape, many companies are looking for OTT marketing opportunities.

Sep 7, 2022

4 Tips for Making Money With OTT Ads

If you're producing content, your hope is likely to turn it into a long-term source of passive income.

Aug 31, 2022

How Is OTT Different From Cable?

OTT TV, short for over-the-top TV, is toppling cable TV services and quickly becoming the main method of media distribution.

Aug 22, 2022

Try an OTT Platform: Get Your Content Online and On Demand

The proliferation of social media platforms means that we now have more options than ever for enjoying digital content. These platforms have received huge ...

Aug 15, 2022

6 Challenges of Live Streaming News in 2022

Technology is rapidly helping the way that audiences stay informed on the news to evolve. That includes live streaming news, which provides up-to-the-minute cov

Aug 8, 2022

4 Qualitie​s You'll Find in the Most Engaging Live Videos

Even seasoned content creators can struggle with achieving and maintaining audience engagement during live videos. Trying to capture your audience's attention..

Aug 1, 2022

Lightcast: Get Your Content Seen in Multiple Formats

MP4, MOV, AVI, HEVC, H.264, MKV, and the list goes on. If you aren't familiar with those abbreviations, they're file formats for video content. Dozens of ...

Jul 25, 2022

Is OTT the Same as Live Streaming?

If you're starting in the world of hosting and distributing your own content, you may have heard a lot about OTT and how it's a useful tool for creating an ...

Jul 18, 2022

5 Keys to Quality Live Stream and Event Streaming

Are you planning a live stream for an upcoming event or promotion? If you're a content creator, promoting a business, and looking to expand your audience, ...

Jul 11, 2022

Why Your Streaming Software Matters

Live streaming content is one of the most exciting ways to connect with your audience. Transmitting your likeness in real time to your fans and followers ...

Jul 4, 2022

Launch Your Own Channel on Roku with Lightcast.com

With a userbase of around 60 million, Roku is easily one of the best OTT platforms to publish your content on. It already includes popular streaming services...

Jun 27, 2022

3 Signs It's Time to Upgrade Your Content Delivery Network

Whether it's for campaigns to generate brand affinity or ads to launch a new product, today's companies are under increasing pressure to deliver rich content.

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