Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Jun 14, 2023

What Kinds of User Data Are Collected and Saved on OTT Platforms?

User data is the core of any effective streaming platform. OTT platforms like Netflix and Spotify can leverage user data to provide better service to each user

Jun 7, 2023

What Is the Role of OTT Media in the Music Industry?

For music lovers, streaming services are used daily to listen to the latest hits and greatest albums alike

May 31, 2023

6 Ways OTT TV Has Changed the Way Audiences Discover New Content

Over-the-top (OTT) media has revolutionized the way audiences interact with content

May 24, 2023

OTT Streaming Services: The Top 6 Benefits to Advertisers

OTT streaming has affected advertising in a huge way. Today, OTT advertising offers companies the ability to reach targeted audiences in creative ways

May 17, 2023

4 Ways OTT Media Is Changing the Way Sports Are Viewed

OTT media is changing the landscape of sports broadcasting. As cord-cutters are stepping away from traditional broadcasting

May 10, 2023

OTT TV: 5 Advantages for Producers and Content Creators

Producers and content creators are gaining efficiency by using OTT TV for better control over their content distribution.

May 3, 2023

How Is OTT Media Affecting the Advertising Industry?

OTT media has had a major impact on the advertising industry, especially when it comes to audience engagement.

Apr 26, 2023

How OTT Media Offers Increased Flexibility and Consumer Choice

OTT (Over-the-Top) content offers consumers a world of increased flexibility and consumer choice.

Apr 19, 2023

OTT Media: A Better Way to Watch the News

In the years since Netflix has dominated the streaming scene, cable channels and especially cable news have become less relevant

Apr 12, 2023

OTT Media vs. Cable and Satellite TV: Understanding the Difference in Subscription Models

Entertainment subscription has been a hot topic among consumers for the last few years.

Apr 5, 2023

How OTT Media Is Changing the Distribution of Content

Traditionally, the distribution of content such as television shows and movies was delivered through movie theaters and television broadcasts at home

Mar 29, 2023

How Does OTT Differ From Traditional TV and Cable?

For many viewers, the days of cable TV are considered a bygone era. With more streaming services available than ever before

Mar 15, 2023

3 Tips for Geotargeting in OTT Marketing

Geotargeting is an effective OTT marketing strategy.

Mar 8, 2023

3 Keys to Getting the Best ROI From Your OTT Advertising Budget

OTT streaming services have immense marketing potential. Even major OTT platforms like Netflix are considering free ad-supported streaming TV (FAST) services.

Mar 1, 2023