Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Feb 14, 2024

Creating Emotional Connection With Your OTT Ads

OTT advertising may have some unique features that set it apart from other types of advertising but one thing hasn't changed, the need to connect.

Feb 7, 2024

How Do Advertisers Measure Viewer Engagement With Their OTT Ads?

OTT advertising has to be more than just reaching viewers. These days, you have to engage with them.

Jan 31, 2024

How Do You Create a Sense of Urgency in Your OTT Ad?

Once your OTT platform is established, running ads becomes one of the most effective ways to monetize.

Jan 24, 2024

What Are the Most Popular OTT Streaming Platforms?

OTT streaming continues to be the most popular mode of video consumption for consumers. However, the competition between various streaming platforms is fierce.

Jan 17, 2024

Two Ways OTT Streaming Has Changed the Advertising Industry

The OTT meaning is "over-the-top", which is exactly how marketing is designed around OTT platforms.

Jan 10, 2024

How Does Ad-Blocking Affect OTT Advertising?

OTT platforms continue to be one of the most popular ways for consumers to access video media

Dec 20, 2023

Maximizing the ROI of Your OTT Ad Campaign

Streaming services are part of our daily lives, and OTT video platforms present a fertile ground for advertisers to reach targeted audiences more effectively.

Dec 13, 2023

Using Social Media to Promote Your Content on OTT Streaming Platforms

Content creators using an Over-the-Top media service are constantly seeking innovative strategies to stand out in a crowded marketplace

Dec 6, 2023

Frequency and Timing: Using Data to Optimize OTT Ads

Advertisers are no longer shackled by the rigid schedules of traditional broadcast television. OTT TV platforms provide a level of flexibility and precision

Nov 29, 2023

8 Keys to Make Your OTT Ads Memorable and Shareable

The surge in demand for Over-The-Top (OTT) media services has opened up many advertising opportunities

Nov 22, 2023

6 Challenges of Creating OTT Ads for International Audiences

Over-the-Top (OTT) media services are popular across the world, offering advertisers an unprecedented opportunity to reach international audiences.

Nov 15, 2023

Creating a Sense of Personalization in Your OTT Ads

As Over-the-Top platforms continue to redefine entertainment, advertisers face the ongoing challenge of cutting through the noise coming out of the OTT box

Nov 8, 2023

Creating Quality Educational Content for Viewers on OTT Streaming Platforms

The surge in Over-the-Top (OTT) media consumption presents some unique opportunities for educational content providers: and challenges.

Nov 1, 2023

Using Customer Feedback To Improve OTT Advertising

In today's Over-the-Top (OTT) media services, advertising strategies are evolving rapidly.

Oct 18, 2023

What Is Audience Segmentation and Why Does It Matter for OTT Streaming Platforms?

Viewers of a given TV show or movie tend to have similar characteristics. Producers and advertisers alike try to understand those similarities

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