In light of the past 6 months and the rapidly increasing review times of new channel submissions, I cannot stress the point enough, that it really is a “now or never” situation. Those lucky ones who were fast enough in making their decision on a custom Roku Channel have already staked their claim on their own property on the fastest growing SmartTV (streaming media) outlet of all times.
Is it already too late for new channels? Not yet. I predict an open opportunity for a few more months, but I also believe that Roku will eventually (pretty soon) become more selective in which types of channels they will publish and favor.
From the perspective as developer and CDN for set-top boxes we can already picture the scenario in a year from now: many organizations will regret having hesitated too long and having worried about a few hundred bucks in bandwidth costs per month, after missing the opportunity to have their own custom-branded channel up on the largest SmartTV network in the world. By the rate Roku is growing it will have several hundred of millions of viewers worldwide in a few years. It is just a matter of time and the question is will you have secured your own property on this network in time?
Due to the urgency the Lightcast Missions Fund has given out another grant to 50 additional churches and NPOs in North America, covering their entire costs for the development of a single-channel Roku app. If any of these 5 questions made you hesitate until now – please reply to this email as soon as possible:
1. Can we afford it? What are the costs involved?
2. We would love to publish multiple channels, playlists, streams or have custom pay-per-few or
subscription features built into our Roku App. Is that possible?
3. We don’t know yet what our Roku App should look like and which features it should eventually
include. Do we have more time to develop a concept?
4. We are already hosting our video content somewhere. Can those servers deliver the content?
5. We don’t know which bitrates and file formats are required and what all of Roku’s requirements are in general. Can
someone help us with that?
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Please email me by replying to this email. I will respond personally and help you find the very best solution to secure your own and exclusive property on Roku quickly, as long as that is still possible.